Shyam decided to help his father in their family business. His father ...
- Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products.
- Umbrella branding is mainly used by companies with a positive brand equity.
- All products use the same means of identification and lack additional brand names or symbols etc.
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Shyam decided to help his father in their family business. His father ...
To diversify their business and increase their revenue streams. Shyam, being interested in learning new skills and exploring different industries, was excited about this opportunity.
Shyam and his father began by conducting thorough market research to understand the demand and potential profitability of the paper mill. They studied the current market trends, analyzed the competition, and identified the target customer base.
Once they were confident about the viability of the project, they started working on the logistics and infrastructure required for setting up the paper mill. Shyam and his father visited different suppliers to source the necessary machinery, raw materials, and equipment.
They also hired experienced professionals in the paper manufacturing industry to guide them throughout the process. These professionals helped them in designing the layout of the mill, setting up the production lines, and training the workforce.
Shyam actively participated in every step of the setup process, from overseeing the construction of the mill to ensuring the smooth installation of machinery. He also took charge of managing the finances, monitoring the budget, and seeking external funding if required.
Once the paper mill was up and running, Shyam and his father focused on marketing and promoting their new venture. They leveraged their existing network of customers from the cloth mill to create awareness about the paper mill. They also used digital marketing strategies to reach a wider audience and attract potential clients.
Shyam implemented efficient production and quality control processes to ensure that the paper produced by their mill met the industry standards. He introduced sustainable practices in the manufacturing process, such as using recycled materials and minimizing waste generation.
As the paper mill gained momentum, Shyam started exploring new market opportunities and expanding their product range. He introduced innovative paper products like eco-friendly packaging materials, specialty papers, and customized stationery, catering to the evolving needs of the customers.
With Shyam's dedication and his father's expertise, the paper mill became a successful addition to their family business. It not only generated additional revenue but also created employment opportunities for the local community.
Shyam's decision to help his father in starting the paper mill turned out to be a wise one. It not only allowed him to learn new skills and gain exposure in a different industry but also strengthened the bond between him and his father. Together, they successfully diversified their business and set a strong foundation for future growth.
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