Which of the following is an example of an umbrella branding?a)Lirilb)...
- An umbrella brand is a single name and logo that is on two or more related products that serve different needs.
- An umbrella brand strategy describes the way an umbrella brand achieves the brand positioning.
- It contains goals and principles of brand management and the brand architecture, which defines the relationship of the subordinate single brands (individual performances of the company) with the umbrella brand.
View all questions of this test
Which of the following is an example of an umbrella branding?a)Lirilb)...
Umbrella branding, also known as family branding or corporate branding, is a marketing strategy in which a company uses a single brand name to market multiple related products or services. This approach allows the company to leverage the brand equity and recognition it has built for one product or service to promote others under the same brand umbrella.
In the given options, the example of an umbrella branding is option 'B', Pond's.
- Pond's is a well-known brand that offers a range of skincare products such as creams, lotions, and face washes. These products are marketed under the same brand name, Pond's.
- By using the umbrella branding strategy, the company can benefit from the positive associations and trust that consumers have developed with the Pond's brand.
- When a consumer recognizes the Pond's brand, they are more likely to trust and try out new products introduced by the company. This reduces the need for extensive marketing efforts to establish brand awareness for each individual product.
- Additionally, the umbrella branding strategy allows for cost savings in terms of advertising and promotional activities. Instead of creating separate campaigns for each product, the company can focus on promoting the overall Pond's brand and its core values, which can be applied to all the products under its umbrella.
- The use of umbrella branding can also help create a cohesive brand image and increase brand loyalty. Consumers who are satisfied with one Pond's product are more likely to trust and purchase other products within the brand.
In conclusion, Pond's is an example of umbrella branding as it uses the same brand name to market a range of skincare products. This strategy allows the company to benefit from brand recognition, reduce marketing costs, and create a cohesive brand image.