Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?a)Promotionb)Marketc)Productd)PlaceCorrect answer is option 'C'. Can you explain this answer?

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Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?

a)
Promotion
b)
Market
c)
Product
d)
Place

Correct answer is option 'C'. Can you explain this answer?

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Test: Class 12 Business Studies: CBSE Sample Question Papers- Term I (2021-22)

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Suganya decided to start the business of selling dress materials. She ...

In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs. Product means goods or services or ‘anything of value’, which is offered to the market for sale. Product may be defined as anything that can be offered to a market to satisfy a want or need. It is offered for attention, acquisition, use or consumption.

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Suganya decided to start the business of selling dress materials. She ...

The element of Marketing Mix being discussed here is 'Product'.

Explanation:
Marketing Mix is a set of controllable variables that a company can use to influence the buyers' response. It includes four elements - Product, Price, Place, and Promotion. Among these, 'Product' refers to the goods or services that a company offers to its customers. In the given scenario, Suganya decided to start a business of selling dress materials. She researched the preferences of prospective customers and prepared a detailed business plan. Based on this, she made important decisions about the features, quality, packaging, labeling, and branding of the dress material.

All these decisions are related to the 'Product' element of the Marketing Mix. Suganya has decided on the following aspects of the product:

- Features: The dress material should have specific features that cater to the preferences of prospective customers.
- Quality: The quality of the dress material should be high to meet customer expectations.
- Packaging: The dress material should be packaged attractively to create a good first impression on the customers.
- Labelling: The dress material should be labeled with all the necessary information such as fabric type, care instructions, and size.
- Branding: Suganya should create a brand name and logo for her dress material to differentiate it from competitors.

Thus, by making important decisions about the features, quality, packaging, labeling, and branding of the dress material, Suganya is focusing on the 'Product' element of the Marketing Mix.

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Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?a)Promotionb)Marketc)Productd)PlaceCorrect answer is option 'C'. Can you explain this answer? for Class 12 2024 is part of Class 12 preparation. The Question and answers have been prepared according to the Class 12 exam syllabus. Information about Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?a)Promotionb)Marketc)Productd)PlaceCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for Class 12 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Suganya decided to start the business of selling dress materials. She did some research to find out about the preferences of prospective customers. Based on this, she prepared a detailed business plan. She then made important decisions about the features, quality, packaging, labelling and branding of the dress material. Which of the following elements of Marketing Mix is being discussed here?a)Promotionb)Marketc)Productd)PlaceCorrect answer is option 'C'. Can you explain this answer?.

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