As these provide money for media through advertisements and this money is used to improve technology,salary and property (lights,cameras..).

Introduction

Television channels and newspapers are powerful mediums that shape public opinion and influence society. It is not uncommon to find that most of these media outlets are part of big business houses. This trend can be attributed to several reasons, including economic considerations, concentration of media ownership, and the pursuit of political influence.

Economic Considerations

One of the main reasons why television channels and newspapers are owned by big business houses is the economic factor. Running a media outlet requires substantial investments in infrastructure, technology, talent, and content creation. Big business houses have the financial resources necessary to establish and sustain these operations. They can afford to hire skilled professionals, purchase modern equipment, and invest in marketing and distribution channels.

Concentration of Media Ownership

Over the years, there has been a consolidation of media ownership, resulting in a few large conglomerates dominating the industry. As these business houses expand their operations, they acquire multiple television channels and newspapers to strengthen their market presence. Consolidation allows them to achieve economies of scale, reduce competition, and maximize profits. Moreover, owning multiple media outlets enables cross-promotion and synergistic benefits, thereby increasing their overall reach and influence.

Pursuit of Political Influence

Another significant reason for big business houses owning media outlets is the pursuit of political influence. Media can be a powerful tool to shape public opinion and sway political outcomes. By owning television channels and newspapers, business houses can indirectly influence public perception and support their own political agendas. This may involve promoting favorable policies, protecting their business interests, or supporting political parties aligned with their ideologies. In some cases, media ownership may even be used as a means to gain access to policymakers and decision-makers, thereby exerting direct influence on governance.

Conclusion

The dominance of big business houses in the media industry can be attributed to economic considerations, concentration of media ownership, and the pursuit of political influence. While the consolidation of media ownership by these conglomerates has its advantages, it also raises concerns about media pluralism, diversity of opinions, and potential conflicts of interest. It is essential to strike a balance between media concentration and the democratic ideals of an informed and independent press.