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Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? for CAT 2024 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for CAT 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer?.

Solutions for Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.

Here you can find the meaning of Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer?, a detailed solution for Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? has been provided alongside types of Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: Read the following passage carefully and answer the given question.The system of managing a companys interaction with current and future customers is called Customer Relationship Management or CRM. It makes use of modern technology to organise, automate and synchronise the following four areas; sales, marketing, customer service and technical support.CRM is designed to track and measure marketing campaigns over a variety of networks. These systems can track customer analysis by customer clicks as well as sales. Specifically, these systems are used in call centres, social media, direct mail, data storage files, banks and customer data queries. One unique aspect of this is that it can assist in formulating customer profiles.The goal of these systems is to track customers and their responses, record these responses and store them in databases and then mine this data for information that will improve customer relations. The CRM system codifies the interactions between companies and their customers in order to maximise sales. They make use of analytics and key performance indicators to give users much information on where to focus their marketing and customer service to maximise revenues as well as to decrease idle and unproductive contact with customers. Contact channels such as contact centres make use of CRM software. The software helps to direct customers to the right agent or information channel (such as informational recordings or automated bill payment or appointment scheduling). One key feature of CRM software is that it can be used to identify and reward loyal customers over a period of time, which can enhance customer relationships.One common function that CRM software is used for is to synchronise suitable appointment dates, times and methods for customer contact. Once the appointments are saved in the systems calendar, the information regarding the appointment can be easily retrieved. It can pull up information on specific information and then send an automated message as a reminder to the involved persons.Because of modern technology, the environment often requires businesses to interact with each other via the web. Because of this, The Sweeny Group defines CRM as being all the tools, technologies and procedures that are required to manage, improve or facilitate sales, customer/technical support and all related interactions with customers, prospective customers and business partners throughout the entire venture. Based on this definition, it is assumed that CRM is involved in every business to business transaction.The general concept is that CRM systems were created for customer-centric businesses, but they can also apply to business to business environments. In this sense, they are used to streamline and improve customer management conditions. Both systems (business to customer, business to business) are not created equal and are different in application. This is because relationships between business to business take longer to come to fruition than the business to customer. With this in mind, all softwares used for CRM must be personalised and delivered at individual levels.Q.Why does the author recommend that CRM software be personalised and delivered at individual levels?a)The personalised CRM software helps an organisation decide the fruition period of the project.b)The CRM software is used to store transactions and more importantly the customer contacts.c)Both business to business and business to customer systems entail different approach.d)Both business to business and business to customer systems are different and cannot be used in the same organisation.Correct answer is option 'C'. Can you explain this answer? tests, examples and also practice CAT tests.