Brand Imagery is the correct answer.

Brand Imagery refers to the extrinsic properties of a product or service, including the ways in which the brand attempts to meet customers' psychological or social needs. It encompasses the visual and sensory aspects of the brand that create a specific image or perception in the minds of consumers. Brand imagery plays a crucial role in shaping consumer perceptions and preferences.

Here is a detailed explanation of brand imagery and its significance:

1. Definition of Brand Imagery:
- Brand Imagery refers to the associations, symbols, and characteristics that consumers attribute to a brand.
- It includes visual elements such as logos, packaging, colors, and design, as well as sensory elements like sounds, smells, and textures.
- Brand imagery aims to create a unique and desirable brand identity that resonates with consumers.

2. Meeting Psychological and Social Needs:
- Brands often attempt to meet customers' psychological and social needs through their imagery.
- Psychological needs may include the desire for self-expression, status, affiliation, or self-esteem.
- Social needs may encompass the need for acceptance, belonging, or social recognition.
- By crafting the right brand imagery, companies can tap into these needs and create a strong emotional connection with consumers.

3. Creating Brand Associations:
- Brand imagery helps create associations in consumers' minds, linking the brand with specific attributes or values.
- For example, a luxury brand may use imagery that evokes sophistication, elegance, and exclusivity.
- These associations influence consumers' perceptions and attitudes towards the brand, influencing their purchasing decisions.

4. Building Brand Equity:
- Effective brand imagery contributes to the development of brand equity.
- Brand equity refers to the value and strength of a brand, which can result in higher customer loyalty, premium pricing, and competitive advantage.
- When the brand imagery aligns with consumers' needs and desires, it enhances brand resonance and strengthens brand equity.

In conclusion, brand imagery refers to the extrinsic properties of a product or service that aim to meet customers' psychological or social needs. It encompasses visual and sensory elements that create a specific brand identity and influence consumer perceptions. Effective brand imagery can contribute to building strong brand equity and establishing a lasting connection with consumers.