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Which pricing objective focuses on immediate survival of the firm rather than long-term profitability?
  • a)
    Profit maximization
  • b)
    Cost-based pricing
  • c)
    Market penetration
  • d)
    Survival pricing
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Which pricing objective focuses on immediate survival of the firm rath...
Survival pricing is a pricing objective that focuses on the immediate survival of the firm rather than long-term profitability. This strategy is typically employed when a firm is facing financial difficulties or intense competition and needs to generate enough revenue to cover its costs and stay afloat.
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Which pricing objective focuses on immediate survival of the firm rather than long-term profitability?a)Profit maximizationb)Cost-based pricingc)Market penetrationd)Survival pricingCorrect answer is option 'D'. Can you explain this answer?
Question Description
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