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To test the mere exposure effect on familiar brand recall, researchers asked participants to watch four movies (10 minutes each): two without visible product labels (masked) and two with product labels in the center of the screen. Without previous notification the participants were tested on brand recall and to ensure brand familiarity. Afterwards, the participants rated which brands were preferred. What is a possible confounder to this study?
  • a)
    When participants are not told they will be tested at the end, they often fail to pay attention.
  • b)
    The masked labels did not allow the participants to see the product labels.
  • c)
    Social priming effects from the actors interacting on the videos are highly reliable.
  • d)
    The participants may have been unfamiliar with the brands used.
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
To test the mere exposure effect on familiar brand recall, researchers...
  • By asking the participants about brand familiarity after the test, the researchers were able to control for differences in brand familiarity.
  • The two masked movies served as control conditions.
  • Social priming effects depend on many variables and can vary widely between socioeconomic and cultural backgrounds.
  • When participants are not told they will be tested at the end, they often fail to pay attention.
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To test the mere exposure effect on familiar brand recall, researchers asked participants to watch four movies (10 minutes each): two without visible product labels (masked) and two with product labels in the center of the screen. Without previous notification the participants were tested on brand recall and to ensure brand familiarity. Afterwards, the participants rated which brands were preferred. What is a possible confounder to this study?a)When participants are not told they will be tested at the end, they often fail to pay attention.b)The masked labels did not allow the participants to see the product labels.c)Social priming effects from the actors interacting on the videos are highly reliable.d)The participants may have been unfamiliar with the brands used.Correct answer is option 'A'. Can you explain this answer? for MCAT 2025 is part of MCAT preparation. The Question and answers have been prepared according to the MCAT exam syllabus. Information about To test the mere exposure effect on familiar brand recall, researchers asked participants to watch four movies (10 minutes each): two without visible product labels (masked) and two with product labels in the center of the screen. Without previous notification the participants were tested on brand recall and to ensure brand familiarity. Afterwards, the participants rated which brands were preferred. What is a possible confounder to this study?a)When participants are not told they will be tested at the end, they often fail to pay attention.b)The masked labels did not allow the participants to see the product labels.c)Social priming effects from the actors interacting on the videos are highly reliable.d)The participants may have been unfamiliar with the brands used.Correct answer is option 'A'. Can you explain this answer? covers all topics & solutions for MCAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for To test the mere exposure effect on familiar brand recall, researchers asked participants to watch four movies (10 minutes each): two without visible product labels (masked) and two with product labels in the center of the screen. Without previous notification the participants were tested on brand recall and to ensure brand familiarity. Afterwards, the participants rated which brands were preferred. What is a possible confounder to this study?a)When participants are not told they will be tested at the end, they often fail to pay attention.b)The masked labels did not allow the participants to see the product labels.c)Social priming effects from the actors interacting on the videos are highly reliable.d)The participants may have been unfamiliar with the brands used.Correct answer is option 'A'. Can you explain this answer?.
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