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What is the primary influential group that can affect a consumer's purchasing decisions?
  • a)
    Family members
  • b)
    Neighbors
  • c)
    Classmates
  • d)
    Acquaintances
Correct answer is option 'A'. Can you explain this answer?
Most Upvoted Answer
What is the primary influential group that can affect a consumer's pur...
The primary influential group that can affect a consumer's purchasing decisions consists of family members. Family plays a significant role in shaping a person's preferences and choices, particularly for products or services used within the household.
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