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What is the purpose of process in the services marketing mix?
  • a)
    To design the service offerings
  • b)
    To promote the services through advertising
  • c)
    To ensure consistent service delivery
  • d)
    To determine the pricing of the services
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
What is the purpose of process in the services marketing mix?a)To desi...
The purpose of process in the services marketing mix is to ensure consistent service delivery. Process refers to the series of steps and activities involved in delivering the service to the customer. A well-defined and standardized process helps in maintaining consistency in service quality and meeting customer expectations. It also enables service providers to identify areas for improvement and enhance the overall service experience.
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What is the purpose of process in the services marketing mix?a)To design the service offeringsb)To promote the services through advertisingc)To ensure consistent service deliveryd)To determine the pricing of the servicesCorrect answer is option 'C'. Can you explain this answer?
Question Description
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