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Retention refers to:
  • a)
    The ability to track the effectiveness of an advertisement
  • b)
    The impact of competition on advertising
  • c)
    The ability to remember and recall an advertisement
  • d)
    The cost of advertising on different media
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
Retention refers to:a)The ability to track the effectiveness of an adv...
Retention in the context of advertising refers to the ability of consumers to remember and recall the content of an advertisement even after they have encountered it. Radio advertising, for example, tends to have higher retention rates compared to other forms of media.
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Retention refers to:a)The ability to track the effectiveness of an advertisementb)The impact of competition on advertisingc)The ability to remember and recall an advertisementd)The cost of advertising on different mediaCorrect answer is option 'C'. Can you explain this answer?
Question Description
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