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What significant authority does the Digital Advertisement Policy, 2023 grant to the Central Bureau of Communication (CBC)?
  • a)
    Authority to ban digital advertisements.
  • b)
    Authority to conduct campaigns in traditional media only.
  • c)
    Authority to integrate new and innovative communication platforms in the digital space.
  • d)
    Authority to control internet usage.
Correct answer is option 'C'. Can you explain this answer?
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What significant authority does the Digital Advertisement Policy, 2023...
The Digital Advertisement Policy, 2023 grants the CBC the authority to integrate new and innovative communication platforms in the digital space, reflecting an acknowledgment of the evolving digital landscape and the importance of adapting to new technologies for effective communication.
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Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.Last week, when nine well-known media houses began publishing directly to Facebook, allowing the social media giant’s 1.4 billion users to read stories then and there, those in theembattledmedia industry would have felt relieved anduneasyat the same time. Relieved, because of what, on the face of it, seems to be a sweet deal for all the nine publishers that are part of Facebook’s direct publishing feature, Instant Articles. The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel Online, and Bild can sell advertisements on their own and keep all of those revenues. Alternatively, they can allow Facebook to sell and still keep 70 per cent of the proceeds. For an industry that is struggling with the aftermath of the digital disruption, this is a welcome revenue-raising opportunity. According to the Pew Research Center’s State of the News Media 2015 report, revenues from print advertising fell in 2014 over the previous year while revenues from digital advertising grew. The catch: the good showing of digital wasn’t even nearly good enough to make up for print’s shortfall. In the U.S., print advertising dollars fell by nearly a billion while digital dollars just about managed a growth of 100 million.Still, it is difficult not to feel uncomfortable about Facebook’s growingcloutas a distributor of news. Top publishers are already on board Instant Articles, and more are itching to follow suit. Their websites could increasingly become less relevant. As more and more publishers join it, each of them individually will need Facebook more than it needs them. But avoiding a partnership with Facebook, as some publishers have suggested they would, isn’t a wise thing to do. As the Pew Research Center’s report put it, nearly half of those surveyed said they hadaccessednews on politics and government on Facebook in the week before. Also, the platform attracts roughly a fourth of the display advertisement revenues and more than a third of mobile display advertisement revenues. This is in sharp contrast to the experience of news organisations in garnering digital revenues.Befriending Facebook now is a no-brainer, especially given that publishing houses long agocededcontrol of news distribution to technology firms. They have only themselves to blame. What they ought to ensure now is not to become too dependent on any one platform, even as they continue to build their identities both online and offline. Fortunately for the publishers, the likes of Snapchat, Facebook’s promising rival which has managed to woo the youth, do seem to give the hope that the publisher-distributor relationship wouldn’t be one-sided.Q. Which of the following is the synonym of the word “embattled”?

Directions: Read the following passage carefully and answer the questions given below. Certain words/phrases have been printed in bold to help you locate them.The Tamil Nadu government’s move to approach the Supreme Court seeking a review of its recent judgment barring the use of pictures of political leaders in government advertisements isretrogradeand unnecessary. The court’s verdict restricting the list of dignitaries whose photographs are permissible on government advertisement material to the President, the Prime Minister and the Chief Justice of India, is a significant step in eliminating thepartisanuse of government resources to gain political mileage. Indeed, if there is a flaw in the judgment, it is in the exception made in favour of the holders of these three offices. Even though it says the President, Prime Minister or CJI could themselves decide on the inclusion of their pictures in advertisements, there really is no need for anyone’s image in such material ifdisseminatinginformation is the sole purpose. The Tamil Nadu government has argued that there should be parity between the Centre and the States, and that the judgment, by privileging the dignitaries at the Centre, violates the principle of federalism. It is indeed an attractive argument if one contends that the same privilege should be extended to the Governor, Chief Minister and Chief Justice of the High Court so that there is Centre-Stateparity. However, the spirit of the verdict is to take government advertising out of the domain of partisan politics. In course of time, the apparent disparity should also give way to a universal prohibition of the use of pictures of any dignitary.It is disappointing that the court did not accept a key recommendation made by a three-member committee that there should be special curbs on government advertisements during election time. This could have been an important guideline that would further purify the election process. The court may be confident that if the government adhered to norms there will be no need to adopt special, election-eve restrictions, but it should have taken note of the propensity of the political class to seek to gain mileage by delivering politically loaded messages using the official machinery during election time. In a democracy, the main reason for a government to issue advertisements is dissemination of essential and useful information about its functioning, its schemes and projects and their benefits. There is no real need to confer on any individual the privilege of being projected in official publicity material to give the impression that a scheme or measure owes its existence to the generosity of that individual. One can discern in the Tamil Nadu government’s review petition only an eagerness to overcome any legal impediment to its knownpenchantfor projecting the ruling party leader as the sole benefactor behind its welfare programmes.Q. Which of the following is the synonym of the word “penchant”?

Direction: Choose the option that best captures the essence of the text.Q. Since the introduction of advertising many centuries ago, women have been objectified, and in some instances, insulted or degraded. In 2010, a five-minute video featuring Jean Kilbourne went viral, racking up over 2 million views; it covered the very negative effects of advertising on women and girls. Advertising, marketing, and the fashion industry have created a new type of woman that does not exist in the real world. Men from an early age are told to desire this woman. This is the woman featured in ads for perfumes and lingerie. The women in ads are not human. They are a creation of an industry obsessed with perfection, and selling products to women that they claim will help them achieve the impossible goal they have set.

Read the passage given below carefully and answer the questions that follow:The days of visiting a bank branch during business hours and waiting in line to complete any transaction are long gone. The advancement of technology has drastically transformed how banking is currently done. Despite their best efforts, traditional banks fall behind the emerging generation of financial institutions known as "Neo banks" that are built on financial technology (fintech). Old customers may be satisfied with the services offered by traditional banks, but the tech-savvy new generations lack the patience and mindset completion all tasks using outdated procedures. Neobanks are fintech companies that offer a wide range of financial services, including lending, money transfers, mobile-first financial solutions, and many others.Neobanks' principal goal is to provide a degree of seamless customer service that no traditional bank has ever been able to achieve. The speed and affordability of Neobanks make the new age generation shift from traditional banks. Neobanks also lower their banking expenses, which enables them to lower their fees and offer their services to those who are underbanked. Small and medium-sized businesses, which are often deemed underserved by traditional banks, are catered to by neobanks. By releasing cutting-edge products and offering top-notch customer service, they use the mobile-first strategy to set themselves apart.Neobanks and digital banks are frequently confused with each other. Both provide banking services via phones and other devices but the similarities stop there. Neobanks fill the gap between the services provided by traditional banks and the shifts in consumer expectations in the digital era. They are altering the face of fintech.Neobanks lack the resources and clientele to dethrone traditional banks, but they do possess a unique weapon: innovation. In comparison to traditional banks, they can offer products and form partnerships considerably faster.One of the driving forces for the development of Neo banks is the adoption of new technologies by new generation, micro, small and medium-sized enterprises (MSMEs), and those with irregular revenues and earnings. Investors' attention has been sparked by Neo banks' strong adoption rates and profitable business models. Neo banks have sped up banking transactions, but they also provide a wide range of other services that make handling finance simple.Neobanks also make it easier and more convenient for those who have never used banking services before to complete day-to-day banking tasks. This helps a significant segment of the unbanked and underbanked population become financially included.Q. What gives neo-banks an edge over the traditional banks?

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What significant authority does the Digital Advertisement Policy, 2023 grant to the Central Bureau of Communication (CBC)?a)Authority to ban digital advertisements.b)Authority to conduct campaigns in traditional media only.c)Authority to integrate new and innovative communication platforms in the digital space.d)Authority to control internet usage.Correct answer is option 'C'. Can you explain this answer?
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What significant authority does the Digital Advertisement Policy, 2023 grant to the Central Bureau of Communication (CBC)?a)Authority to ban digital advertisements.b)Authority to conduct campaigns in traditional media only.c)Authority to integrate new and innovative communication platforms in the digital space.d)Authority to control internet usage.Correct answer is option 'C'. Can you explain this answer? for Banking Exams 2025 is part of Banking Exams preparation. The Question and answers have been prepared according to the Banking Exams exam syllabus. Information about What significant authority does the Digital Advertisement Policy, 2023 grant to the Central Bureau of Communication (CBC)?a)Authority to ban digital advertisements.b)Authority to conduct campaigns in traditional media only.c)Authority to integrate new and innovative communication platforms in the digital space.d)Authority to control internet usage.Correct answer is option 'C'. Can you explain this answer? covers all topics & solutions for Banking Exams 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for What significant authority does the Digital Advertisement Policy, 2023 grant to the Central Bureau of Communication (CBC)?a)Authority to ban digital advertisements.b)Authority to conduct campaigns in traditional media only.c)Authority to integrate new and innovative communication platforms in the digital space.d)Authority to control internet usage.Correct answer is option 'C'. Can you explain this answer?.
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