Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh andndash; their product is selling even if the advertiserandrsquo;s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer?

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Directions: Read the following passage and answer the questions:

The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.
Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.
Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.
Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddle of a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.
Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.

Q. With reference to the passage, which of the following would be true?
I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.
II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.
III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.

a)
Only I
b)
Only II
c)
Only III
d)
None of them

Correct answer is option 'D'. Can you explain this answer?

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Directions: Read the following passage and answer the questions:The ta...

While the first paragraph deals with alternatives to advertising, the second paragraph explains how it serves a useful purpose for the seller.

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Directions: Read the following passage and answer the given question:Corporate governance suffers in companies where the allegiance of independent directors is to the officers of the company rather than to its shareholders. To make the shareholder-board relationship more effective, we need better shareholder surveillance. Shareholders must actively step up as owners, and engage directors on corporate issues. Independent directors in general, and chairmen of all companies in particular, must participate more actively in annual general meetings by owning up to their board decisions and answering shareholder queries.The abuse of corporate power results from incentives within firms that encourage a culture of corruption. For example, former employees within a now-demised corporation described a 'yes man' culture in which only those employees who did everything to please their bosses prospered. 'Corporate culture is what determines how people behave when they are not being watched,' remarked a former managing partner of a consultancy firm. Unethical companies have typified corporate cultures that voiced their commitment to one value system while their processes and incentives reflected an entirely different value system in practice. The responsibility to change this lies with the top management.Clearly, good governance requires a mindset within the corporation which integrates the corporate code of ethics into the day-to-day activities of its managers and workers. As the sociologists opine, companies must move from the 'reactive and compliance mode' of corporate ethics to the 'integrity mode', where the functions of the entire organisation are completely aligned with its value system. To achieve this, we must address the system of incentives that exists within corporations.Corporations must integrate their value systems into their recruitment programmes. They must mandate compliance with their values as a key requirement from each potential employee. They must ensure that every employee owns responsibility for accountability and ethics in every transaction. Corporations must also publicly recognise internal role models for ethical behaviour. They must reinforce exemplary ethical conduct among employees through reward and recognition programmes. Ethical standards and best practices must be applied fairly and uniformly across all levels of the organisation. Any non-compliance must be swiftly dealt with and publicised. Additionally, there should be strong whistle-blower mechanisms within the corporation for exposing unethical or illegal activities.The need of the hour is for all voices in a corporation to unanimously extol the values of decency, honesty and transparency. In other words, every employee has to appreciate that the future of the corporation is safe only if he/she does the right thing in every transaction. Corporates have to create systems, structures and incentives to promote transparency, since transparency brings accountability. In an ideal organisation every employee remembers and follows the adage, 'when in doubt, disclose'.None of this can happen unless corporate leaders believe in the values of the company, and walk the talk. Corporate leaders are powerful role models. Every employee watches them carefully and imitates them. For example, many corporations talk about cutting costs as a way to improve profitability. Such cost consciousness has to come from the top. If leaders want employees to spend carefully, they have to show the way.Which of the following is TRUE as per the scenario presented in the passage?

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Directions: Read the following passage and answer the given question:Corporate governance suffers in companies where the allegiance of independent directors is to the officers of the company rather than to its shareholders. To make the shareholder-board relationship more effective, we need better shareholder surveillance. Shareholders must actively step up as owners, and engage directors on corporate issues. Independent directors in general, and chairmen of all companies in particular, must participate more actively in annual general meetings by owning up to their board decisions and answering shareholder queries.The abuse of corporate power results from incentives within firms that encourage a culture of corruption. For example, former employees within a now-demised corporation described a 'yes man' culture in which only those employees who did everything to please their bosses prospered. 'Corporate culture is what determines how people behave when they are not being watched,' remarked a former managing partner of a consultancy firm. Unethical companies have typified corporate cultures that voiced their commitment to one value system while their processes and incentives reflected an entirely different value system in practice. The responsibility to change this lies with the top management.Clearly, good governance requires a mindset within the corporation which integrates the corporate code of ethics into the day-to-day activities of its managers and workers. As the sociologists opine, companies must move from the 'reactive and compliance mode' of corporate ethics to the 'integrity mode', where the functions of the entire organisation are completely aligned with its value system. To achieve this, we must address the system of incentives that exists within corporations.Corporations must integrate their value systems into their recruitment programmes. They must mandate compliance with their values as a key requirement from each potential employee. They must ensure that every employee owns responsibility for accountability and ethics in every transaction. Corporations must also publicly recognise internal role models for ethical behaviour. They must reinforce exemplary ethical conduct among employees through reward and recognition programmes. Ethical standards and best practices must be applied fairly and uniformly across all levels of the organisation. Any non-compliance must be swiftly dealt with and publicised. Additionally, there should be strong whistle-blower mechanisms within the corporation for exposing unethical or illegal activities.The need of the hour is for all voices in a corporation to unanimously extol the values of decency, honesty and transparency. In other words, every employee has to appreciate that the future of the corporation is safe only if he/she does the right thing in every transaction. Corporates have to create systems, structures and incentives to promote transparency, since transparency brings accountability. In an ideal organisation every employee remembers and follows the adage, 'when in doubt, disclose'.None of this can happen unless corporate leaders believe in the values of the company, and walk the talk. Corporate leaders are powerful role models. Every employee watches them carefully and imitates them. For example, many corporations talk about cutting costs as a way to improve profitability. Such cost consciousness has to come from the top. If leaders want employees to spend carefully, they have to show the way.Which of the following can be said about the current state of corporate ethics?

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Directions: Read the following passage and answer the given question:Corporate governance suffers in companies where the allegiance of independent directors is to the officers of the company rather than to its shareholders. To make the shareholder-board relationship more effective, we need better shareholder surveillance. Shareholders must actively step up as owners, and engage directors on corporate issues. Independent directors in general, and chairmen of all companies in particular, must participate more actively in annual general meetings by owning up to their board decisions and answering shareholder queries.The abuse of corporate power results from incentives within firms that encourage a culture of corruption. For example, former employees within a now-demised corporation described a 'yes man' culture in which only those employees who did everything to please their bosses prospered. 'Corporate culture is what determines how people behave when they are not being watched,' remarked a former managing partner of a consultancy firm. Unethical companies have typified corporate cultures that voiced their commitment to one value system while their processes and incentives reflected an entirely different value system in practice. The responsibility to change this lies with the top management.Clearly, good governance requires a mindset within the corporation which integrates the corporate code of ethics into the day-to-day activities of its managers and workers. As the sociologists opine, companies must move from the 'reactive and compliance mode' of corporate ethics to the 'integrity mode', where the functions of the entire organisation are completely aligned with its value system. To achieve this, we must address the system of incentives that exists within corporations.Corporations must integrate their value systems into their recruitment programmes. They must mandate compliance with their values as a key requirement from each potential employee. They must ensure that every employee owns responsibility for accountability and ethics in every transaction. Corporations must also publicly recognise internal role models for ethical behaviour. They must reinforce exemplary ethical conduct among employees through reward and recognition programmes. Ethical standards and best practices must be applied fairly and uniformly across all levels of the organisation. Any non-compliance must be swiftly dealt with and publicised. Additionally, there should be strong whistle-blower mechanisms within the corporation for exposing unethical or illegal activities.The need of the hour is for all voices in a corporation to unanimously extol the values of decency, honesty and transparency. In other words, every employee has to appreciate that the future of the corporation is safe only if he/she does the right thing in every transaction. Corporates have to create systems, structures and incentives to promote transparency, since transparency brings accountability. In an ideal organisation every employee remembers and follows the adage, 'when in doubt, disclose'.None of this can happen unless corporate leaders believe in the values of the company, and walk the talk. Corporate leaders are powerful role models. Every employee watches them carefully and imitates them. For example, many corporations talk about cutting costs as a way to improve profitability. Such cost consciousness has to come from the top. If leaders want employees to spend carefully, they have to show the way.Why does the author suggest that shareholders step up as owners?

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Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer?

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Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? for CAT 2025 is part of CAT preparation. The Question and answers have been prepared according to the CAT exam syllabus. Information about Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for CAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer?.

Solutions for Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? in English & in Hindi are available as part of our courses for CAT. Download more important topics, notes, lectures and mock test series for CAT Exam by signing up for free.

Here you can find the meaning of Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer?, a detailed solution for Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? has been provided alongside types of Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Directions: Read the following passage and answer the questions:The target audience is likely to switch channels in an attempt to whittle away the time while waiting for their favorite program to resume. Even if the ad does reach the desired target audience, the message conveyed comes and departs mostly unnoticed and many people would have trouble recalling an ad that they had seen just two minutes ago. Companies however continue to spend billions of dollars every year in an effort to attract buyers.Instead of paying massive endorsement fees to celebrities to promote a brand and spending a pretty penny on conceptualizing and creating ads, would it not make more sense for the behemoth corporations to save that money and pass on a large share back to the consumers as loyalty benefits? A satisfied user is often the best publicity and companies can simply divide the amount of money they are going to spend on publicity of a product by the expected number of units they are going to sell in that year and share the average expected per unit savings with the consumers.Even if the companies decide to keep a substantial portion of money saved from advertising for themselves and directly pass on the rest to consumers as an across the board price cutback, it can help the consumers to buy more for less in these times of tight liquidity.Companies keep spending so much money on advertising because they realize that the subconscious mind is working even when the conscious mind tunes out the message. Once the subconscious learns something, that information gets stored in the vast labyrinths of the neural passages that are present in our brains and like a burr beneath the saddleof a horse, the message will keep irritating our subconscious, egging us on to buy the proffered product or service. Also, with the customer being constantly bombarded by inducements for buying, a vacillating mind might just get seduced into pulling out the credit card.Another reason could be that the advertisers and advertising agencies are relying on a collective message that they send out to teeming humanity of equating material possessions with happiness. Another startling input could be that the promoter knows that only ten percent of advertising converts into a sale and therefore the buyers end up paying for the message that the remaining 90% did not heed. In this cat and mouse game of one trying to tempt another into buying, perhaps it is the advertising agency that has the last laugh – their product is selling even if the advertiser’s is not and the fall guy for the entire con game is the consumer who is paying for it.Q. With reference to the passage, which of the following would be true?I. The buyer is fickle and repeated advertisement can be easily said to be the only way to draw his attention.II. Unattainability of spare funds requires extra effort to make the customer loosen his purse strings.III. More and more buyers feel that joy and pleasure and possessions are two sides of a coin.a)Only Ib)Only IIc)Only IIId)None of themCorrect answer is option 'D'. Can you explain this answer? tests, examples and also practice CAT tests.

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