The statement is not entirely correct.

Explanation:
The tagline in a logo or the picture of a logo does play a significant role in the brand identity and recognition of a company. However, it is important to note that a logo itself is not an intangible asset.

Key Points:
- A logo is a visual representation of a company's brand and is a tangible asset.
- An intangible asset refers to assets that do not have a physical presence, such as patents, copyrights, trademarks, or brand reputation.
- While the tagline or picture of a logo may have intangible value in terms of brand recognition and association, the logo itself is a physical representation and can be considered a tangible asset.
- Tangible assets are those that can be seen, touched, or physically measured.
- Intangible assets, on the other hand, are non-physical assets that provide long-term value to a company.
- Examples of intangible assets include intellectual property, brand reputation, customer relationships, and proprietary technology.
- The value of intangible assets is derived from their ability to generate future economic benefits for a company.
- In the case of a logo, the intangible value lies in the brand recognition and association it creates in the minds of consumers.
- However, the logo itself is a physical representation of the brand and can be considered a tangible asset.
- Companies often invest significant resources in developing and protecting their logos and other intangible assets to maintain a competitive advantage in the market.

Conclusion:
In conclusion, while the tagline or picture of a logo may have intangible value in terms of brand recognition, the logo itself is a tangible asset. It is important to distinguish between tangible and intangible assets when analyzing a company's financial position and evaluating its overall value.