Commerce Exam  >  Commerce Questions  >  Amrutanjan was the market leader in the balm ... Start Learning for Free
Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?
  • a)
    Analysing the Market environment
  • b)
    Researching the Market
  • c)
    Expanding the Markets
  • d)
    Marketing Mix
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Amrutanjan was the market leader in the balm market when Vicks VapoRub...
Researching the Market

- Conducting thorough market research allowed Vicks VapoRub to understand the needs and preferences of consumers in the balm market.
- By identifying the gap in the market for a rub specifically for colds, Vicks VapoRub was able to position itself as a unique and essential product for cold relief.
- Market research also helped Vicks VapoRub to recognize the need for a stronger formulation for faster relief, leading to a successful relaunch of the product.
- Continuous market research allowed Vicks VapoRub to stay ahead of competitors and adapt to changing consumer preferences, ultimately leading to its success as the largest selling brand for cold remedies.
Free Test
Community Answer
Amrutanjan was the market leader in the balm market when Vicks VapoRub...
Researching the Market:
- Conducting market research allowed Vicks VapoRub to understand the needs and preferences of consumers.
- This research helped Vicks VapoRub identify a gap in the market for a rub specifically for colds.
- By focusing on this niche, Vicks VapoRub was able to differentiate itself from competitors like Amrutanjan.
- The research also helped Vicks VapoRub identify the need for a stronger formulation for faster relief, which they later introduced.
- The decision to relaunch with a stronger formulation was based on market findings, showing the importance of ongoing research.
- By continually researching the market, Vicks VapoRub was able to stay ahead of competitors and adapt to changing consumer needs.
- This research-driven approach contributed to the success of Vicks VapoRub, making it the largest selling brand for cold remedies.
Attention Commerce Students!
To make sure you are not studying endlessly, EduRev has designed Commerce study material, with Structured Courses, Videos, & Test Series. Plus get personalized analysis, doubt solving and improvement plans to achieve a great score in Commerce.
Explore Courses for Commerce exam

Top Courses for Commerce

Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer?
Question Description
Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? for Commerce 2024 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? covers all topics & solutions for Commerce 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer?.
Solutions for Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? in English & in Hindi are available as part of our courses for Commerce. Download more important topics, notes, lectures and mock test series for Commerce Exam by signing up for free.
Here you can find the meaning of Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer?, a detailed solution for Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? has been provided alongside types of Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? theory, EduRev gives you an ample number of questions to practice Amrutanjan was the market leader in the balm market when Vicks VapoRub was launched After understanding the market Vicks VapoRub decided to position the brand Vicks VapoRub exclusively as a rub for colds. Later once again based on its market findings, it relaunched itself with a stronger formulation for faster relief. In the next few years, Vicks VapoRub became the largest selling brand for cold remedies. Which of the following factor has played important role in the success of Vicks VapoRub?a)Analysing the Market environmentb)Researching the Marketc)Expanding the Marketsd)Marketing MixCorrect answer is option 'B'. Can you explain this answer? tests, examples and also practice Commerce tests.
Explore Courses for Commerce exam

Top Courses for Commerce

Explore Courses
Signup for Free!
Signup to see your scores go up within 7 days! Learn & Practice with 1000+ FREE Notes, Videos & Tests.
10M+ students study on EduRev