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Advertisers often use actors and actresses who look similar to or act similar to their intended audiences. The another application which advertisers use to influence audience attitudes is that they show typical people confronting different typical problems and finding solution in the use of the advertised brand.
Which of the following source of attitude is highlighted in above example?
- a)Direct personal experience
- b)Group association
- c)Influential others
- d)All of the above
Correct answer is option 'C'. Can you explain this answer?
Verified Answer
Advertisers often use actors and actresses who look similar to or act ...
The source of attitude highlighted in the given example is "Influential others". This is evident from the fact that advertisers use actors and actresses who look similar to or act similar to their intended audiences. They also show typical people confronting different typical problems and finding solutions using the advertised brand. This technique is used to influence the attitudes of the audience by creating a sense of relatability and trust. The influential others in this case are the actors, actresses, and typical people who are shown using the advertised brand, leading the audience to believe that if these individuals can benefit from the product, they can too.
To summarize:
- Advertisers use actors and actresses who look similar to or act similar to their intended audiences.
- They show typical people confronting different typical problems and finding solutions using the advertised brand.
- This technique is used to influence the attitudes of the audience.
- The influential others in this case are the actors, actresses, and typical people who are shown using the advertised brand.
Most Upvoted Answer
Advertisers often use actors and actresses who look similar to or act ...
**Influential others as a source of attitude**
In the given example, advertisers utilize influential others as a source of attitude. By showing typical people facing common problems and finding solutions through the use of the advertised brand, advertisers are essentially portraying these individuals as influencers. These relatable characters serve as role models for the target audience, influencing their attitudes towards the product or service being promoted.
**How influential others impact attitudes**
- **Social Proof**: When individuals see others like them using a product successfully, they are more likely to view it positively and consider using it themselves.
- **Trust and Credibility**: Influential others can lend credibility to a product or service, making it more trustworthy in the eyes of the audience.
- **Identification**: Viewers may identify with the characters in the advertisement, leading to a sense of connection and a more favorable attitude towards the brand.
- **Behavioral Change**: Seeing others find solutions to common problems through the advertised brand can influence the audience to adopt similar behaviors and attitudes.
**Role of influential others in advertising**
Using influential others in advertising is a common strategy to shape audience attitudes and behaviors. By showcasing relatable individuals who embody the desired traits or outcomes associated with the brand, advertisers can effectively communicate the benefits and values of the product or service.
In conclusion, influential others play a significant role in shaping audience attitudes in advertising by serving as role models, building trust and credibility, fostering identification, and influencing behavioral change. This source of attitude can be a powerful tool in marketing campaigns aimed at connecting with target audiences and driving consumer behavior.
In the given example, advertisers utilize influential others as a source of attitude. By showing typical people facing common problems and finding solutions through the use of the advertised brand, advertisers are essentially portraying these individuals as influencers. These relatable characters serve as role models for the target audience, influencing their attitudes towards the product or service being promoted.
**How influential others impact attitudes**
- **Social Proof**: When individuals see others like them using a product successfully, they are more likely to view it positively and consider using it themselves.
- **Trust and Credibility**: Influential others can lend credibility to a product or service, making it more trustworthy in the eyes of the audience.
- **Identification**: Viewers may identify with the characters in the advertisement, leading to a sense of connection and a more favorable attitude towards the brand.
- **Behavioral Change**: Seeing others find solutions to common problems through the advertised brand can influence the audience to adopt similar behaviors and attitudes.
**Role of influential others in advertising**
Using influential others in advertising is a common strategy to shape audience attitudes and behaviors. By showcasing relatable individuals who embody the desired traits or outcomes associated with the brand, advertisers can effectively communicate the benefits and values of the product or service.
In conclusion, influential others play a significant role in shaping audience attitudes in advertising by serving as role models, building trust and credibility, fostering identification, and influencing behavioral change. This source of attitude can be a powerful tool in marketing campaigns aimed at connecting with target audiences and driving consumer behavior.
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Advertisers often use actors and actresses who look similar to or act similar to their intended audiences. The another application which advertisers use to influence audience attitudes is that they show typical people confronting different typical problems and finding solution in the use of the advertised brand.Which of the following source of attitude is highlighted in above example?a)Direct personal experienceb)Group associationc)Influential othersd)All of the aboveCorrect answer is option 'C'. Can you explain this answer?
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Advertisers often use actors and actresses who look similar to or act similar to their intended audiences. The another application which advertisers use to influence audience attitudes is that they show typical people confronting different typical problems and finding solution in the use of the advertised brand.Which of the following source of attitude is highlighted in above example?a)Direct personal experienceb)Group associationc)Influential othersd)All of the aboveCorrect answer is option 'C'. Can you explain this answer? for Commerce 2025 is part of Commerce preparation. The Question and answers have been prepared according to the Commerce exam syllabus. Information about Advertisers often use actors and actresses who look similar to or act similar to their intended audiences. The another application which advertisers use to influence audience attitudes is that they show typical people confronting different typical problems and finding solution in the use of the advertised brand.Which of the following source of attitude is highlighted in above example?a)Direct personal experienceb)Group associationc)Influential othersd)All of the aboveCorrect answer is option 'C'. Can you explain this answer? covers all topics & solutions for Commerce 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Advertisers often use actors and actresses who look similar to or act similar to their intended audiences. The another application which advertisers use to influence audience attitudes is that they show typical people confronting different typical problems and finding solution in the use of the advertised brand.Which of the following source of attitude is highlighted in above example?a)Direct personal experienceb)Group associationc)Influential othersd)All of the aboveCorrect answer is option 'C'. Can you explain this answer?.
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