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When a company offers optional extras to increase the overall price of a product or service, it is using which pricing strategy?
  • a)
    Economy Pricing
  • b)
    Promotional Pricing
  • c)
    Optional Product Pricing
  • d)
    Price Skimming
Correct answer is option 'C'. Can you explain this answer?
Verified Answer
When a company offers optional extras to increase the overall price of...
Optional product pricing involves offering additional features or extras that can be added to a product or service for an extra charge. This approach aims to increase the overall price that customers spend once they start buying.
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