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Captive product pricing is used when:
  • a)
    The company wants to target price-sensitive consumers.
  • b)
    Products have complementary items, and the company charges a premium for the main product.
  • c)
    The company aims to set the price based on geographical location.
  • d)
    The company offers bundle deals to move old stock.
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Captive product pricing is used when:a)The company wants to target pri...
Captive product pricing is applied when a company sells a product at a lower price, knowing that consumers will need to buy complementary items at a higher price. This strategy is often seen with razors and inkjet printers, where the main product is priced lower, and profits are made on the complementary items.
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Captive product pricing is used when:a)The company wants to target price-sensitive consumers.b)Products have complementary items, and the company charges a premium for the main product.c)The company aims to set the price based on geographical location.d)The company offers bundle deals to move old stock.Correct answer is option 'B'. Can you explain this answer?
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Captive product pricing is used when:a)The company wants to target price-sensitive consumers.b)Products have complementary items, and the company charges a premium for the main product.c)The company aims to set the price based on geographical location.d)The company offers bundle deals to move old stock.Correct answer is option 'B'. Can you explain this answer? for B Com 2024 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about Captive product pricing is used when:a)The company wants to target price-sensitive consumers.b)Products have complementary items, and the company charges a premium for the main product.c)The company aims to set the price based on geographical location.d)The company offers bundle deals to move old stock.Correct answer is option 'B'. Can you explain this answer? covers all topics & solutions for B Com 2024 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Captive product pricing is used when:a)The company wants to target price-sensitive consumers.b)Products have complementary items, and the company charges a premium for the main product.c)The company aims to set the price based on geographical location.d)The company offers bundle deals to move old stock.Correct answer is option 'B'. Can you explain this answer?.
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