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What does the Delta Habit Factor (DHF) measure?
  • a)
    The price difference between two competing brands.
  • b)
    Changes in consumer habits related to a brand.
  • c)
    The number of new advertisements a brand launches.
  • d)
    The frequency of usage of a particular product.
Correct answer is option 'B'. Can you explain this answer?
Verified Answer
What does the Delta Habit Factor (DHF) measure?a)The price difference ...
The Delta Habit Factor (DHF) measures the change in consumer habits related to a brand, including changes in duration of consumption, usage occasions, sharing habits, buying habits, and frequency of consumption.
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