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Based on Arthur Anderson Consultants' approach, which type of brand equity is determined by considering the cost of creating the brand?
  • a)
    Cost-based brand equity
  • b)
    Price-based brand equity
  • c)
    Consumer-based brand equity
  • d)
    Positioning-based brand equity
Correct answer is option 'A'. Can you explain this answer?
Verified Answer
Based on Arthur Anderson Consultants' approach, which type of brand eq...
Cost-based brand equity is determined by evaluating the cost of creating and maintaining the brand, as per Arthur Anderson Consultants' approach.
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