B Com Exam > B Com Questions > Which factor is NOT a measure of brand equity...
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Which factor is NOT a measure of brand equity according to the provided text?
- a)Brand loyalty
- b)Brand name awareness
- c)Brand quality perception
- d)Brand price premium
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
Which factor is NOT a measure of brand equity according to the provide...
While brand price premium is often associated with brand equity, it is not explicitly mentioned as one of the measures of brand equity in the provided text.
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Most Upvoted Answer
Which factor is NOT a measure of brand equity according to the provide...
Brand Price Premium
Brand equity is a set of assets and liabilities linked to a brand's name and symbol that add to or subtract from the value provided by a product or service. Several factors contribute to measuring brand equity, but brand price premium is not one of them.
Brand Loyalty
Brand loyalty refers to a consumer's commitment and attachment to a particular brand, leading to repeat purchases and advocacy.
Brand Name Awareness
Brand name awareness measures how familiar consumers are with a brand and how easily they can recognize it. Higher brand awareness usually leads to better brand equity.
Brand Quality Perception
Brand quality perception reflects how consumers perceive a brand's quality compared to its competitors. Positive perceptions of quality can increase brand equity and influence purchasing decisions.
In conclusion, while brand loyalty, brand name awareness, and brand quality perception are all essential measures of brand equity, brand price premium does not directly contribute to the overall value of a brand.
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Which factor is NOT a measure of brand equity according to the provided text?a)Brand loyaltyb)Brand name awarenessc)Brand quality perceptiond)Brand price premiumCorrect answer is option 'D'. Can you explain this answer? for B Com 2025 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about Which factor is NOT a measure of brand equity according to the provided text?a)Brand loyaltyb)Brand name awarenessc)Brand quality perceptiond)Brand price premiumCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for B Com 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Which factor is NOT a measure of brand equity according to the provided text?a)Brand loyaltyb)Brand name awarenessc)Brand quality perceptiond)Brand price premiumCorrect answer is option 'D'. Can you explain this answer?.
Which factor is NOT a measure of brand equity according to the provided text?a)Brand loyaltyb)Brand name awarenessc)Brand quality perceptiond)Brand price premiumCorrect answer is option 'D'. Can you explain this answer? for B Com 2025 is part of B Com preparation. The Question and answers have been prepared according to the B Com exam syllabus. Information about Which factor is NOT a measure of brand equity according to the provided text?a)Brand loyaltyb)Brand name awarenessc)Brand quality perceptiond)Brand price premiumCorrect answer is option 'D'. Can you explain this answer? covers all topics & solutions for B Com 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Which factor is NOT a measure of brand equity according to the provided text?a)Brand loyaltyb)Brand name awarenessc)Brand quality perceptiond)Brand price premiumCorrect answer is option 'D'. Can you explain this answer?.
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