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What is the purpose of concept development and testing in New Product Development?
  • a)
    To finalize the product design
  • b)
    To create a prototype of the product
  • c)
    To generate new ideas
  • d)
    To test and refine the concept of the product
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
What is the purpose of concept development and testing in New Product ...
Concept development and testing involve refining the initial ideas into detailed concepts and then testing these concepts with a selected group of target customers. This stage helps the company evaluate whether the concept resonates with the customers, meets their needs, and provides insights to further develop the concept before moving forward with product development.
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