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What type of consumer products are bought frequently, immediately, and with minimum comparison and buying effort?
  • a)
    Specialty Products
  • b)
    Shopping Products
  • c)
    Unsought Products
  • d)
    Convenience Products
Correct answer is option 'D'. Can you explain this answer?
Verified Answer
What type of consumer products are bought frequently, immediately, and...
Convenience products are consumer products that customers buy frequently, with minimal effort, and without extensive comparison. These products are often everyday essentials like groceries and toiletries.
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