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Which stage of the consumer buying process involves the consumer recognizing an unmet need or problem?
  • a)
    Information Search
  • b)
    Evaluation of Alternatives
  • c)
    Purchase Decision
  • d)
    Problem Identification
Correct answer is option 'D'. Can you explain this answer?
Most Upvoted Answer
Which stage of the consumer buying process involves the consumer recog...
In the problem identification stage, consumers recognize an unmet need or problem that initiates their buying behavior. This need could be triggered by internal or external stimuli, such as basic needs (hunger, thirst) or external influences (seeing a new car and desiring it). This stage sets the foundation for the rest of the buying process.
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Which stage of the consumer buying process involves the consumer recognizing an unmet need or problem?a)Information Searchb)Evaluation of Alternativesc)Purchase Decisiond)Problem IdentificationCorrect answer is option 'D'. Can you explain this answer?
Question Description
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