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What factor influences a consumer's decision to avoid, modify, or postpone a purchase decision after the evaluation of alternatives?
  • a)
    Availability of Brands
  • b)
    Consumer's Perceived Risk
  • c)
    Competitive Pricing
  • d)
    Brand Recognition
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
What factor influences a consumer's decision to avoid, modify, or post...
After evaluating alternatives, a consumer's decision to avoid, modify, or postpone a purchase can be influenced by factors such as the attitudes of others, unanticipated situational factors, and perceived risk. Perceived risk refers to concerns related to price, attributes, entry of superior products, and self-confidence.
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What factor influences a consumer's decision to avoid, modify, or postpone a purchase decision after the evaluation of alternatives?a)Availability of Brandsb)Consumer's Perceived Riskc)Competitive Pricingd)Brand RecognitionCorrect answer is option 'B'. Can you explain this answer?
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