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Which component of a Marketing Information System (MIS) involves sifting information from the environment for use in decision-making?
  • a)
    Marketing Research System
  • b)
    Internal Reporting Systems
  • c)
    Marketing Intelligence System
  • d)
    Marketing Models
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
Which component of a Marketing Information System (MIS) involves sifti...
The marketing intelligence system is responsible for sifting through information from the environment, including external sources, to provide relevant data that can assist marketing managers in making decisions.
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Which component of a Marketing Information System (MIS) involves sifting information from the environment for use in decision-making?a)Marketing Research Systemb)Internal Reporting Systemsc)Marketing Intelligence Systemd)Marketing ModelsCorrect answer is option 'C'. Can you explain this answer?
Question Description
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