How does advertising help in creating awareness about products in the market?a)By keeping products hiddenb)By spreading information about productsc)By making products invisibled)By making products expensiveCorrect answer is option 'B'. Can you explain this answer?

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Hi

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Advertising helps in creating awareness about products in the market by spreading information about them. This means that when companies advertise, they tell people about what products are available, their benefits, and where to buy them.
It's like when you see a commercial on TV or a billboard outside that tells you about a new toy or snack.
This way, more people get to know about different products and can decide if they want to buy them or not.

Answer

How Advertising Helps in Creating Awareness about Products in the Market
Advertising plays a crucial role in creating awareness about products in the market. It helps to inform potential customers about the existence of a product, its features, benefits, and availability. Below are some key points explaining how advertising helps in creating awareness:

Spreading Information
- Advertising spreads information about products through various channels such as television, radio, print media, social media, and online platforms.
- It highlights the unique selling points of the product and educates consumers about its uses and benefits.

Building Brand Recognition
- Advertising helps in building brand recognition by repeatedly exposing consumers to the product's name, logo, and messaging.
- This familiarity makes consumers more likely to consider the product when making purchasing decisions.

Generating Interest
- Effective advertising can generate interest in a product by creating a desire for it among consumers.
- It can showcase how the product can solve a problem or improve the consumer's life, sparking curiosity and motivating them to learn more.

Increasing Sales
- By creating awareness and generating interest, advertising ultimately leads to increased sales for the product.
- When consumers are aware of a product and its benefits, they are more likely to make a purchase, driving revenue for the company.
In conclusion, advertising plays a critical role in creating awareness about products in the market by spreading information, building brand recognition, generating interest, and ultimately driving sales. It is an essential tool for companies to reach their target audience and establish a strong presence in the competitive marketplace.

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