Caridinal utility approach is given by Marshall in which he says that utility can be measured...... in terms of utilis.......

Alfred Marshall and Utility Theory

Alfred Marshall was an economist who contributed significantly to the development of modern microeconomics. One of his major contributions was the development of the theory of consumer behavior, which is based on the concept of utility.

Cardinal Utility Approach

The cardinal utility approach is a method of measuring utility that assigns numerical values to the level of satisfaction or happiness that a consumer derives from consuming a good or service. This approach assumes that utility is a measurable and quantifiable entity that can be compared across individuals and goods. The cardinal utility approach is based on the theory of Alfred Marshall.

The cardinal utility approach assumes that:

- Utility is measurable
- Utility can be compared across individuals and goods
- Marginal utility diminishes as the quantity of a good consumed increases

The cardinal utility approach is useful for analyzing consumer behavior, as it provides a way to compare the satisfaction that consumers derive from different goods and services. However, this approach has been criticized for its lack of empirical support and its reliance on subjective judgments.

Conclusion

In conclusion, the cardinal utility approach is a method of measuring utility that assigns numerical values to the level of satisfaction or happiness that a consumer derives from consuming a good or service. This approach is based on the theory of Alfred Marshall and assumes that utility is a measurable and quantifiable entity that can be compared across individuals and goods. While the cardinal utility approach is useful for analyzing consumer behavior, it has been criticized for its lack of empirical support and its reliance on subjective judgments.