Qualitative research is primarily inductive, focusing on understanding phenomena from the perspective of participants and generating theories based on observed patterns and themes.

Qualitative Research Approach
Qualitative research primarily follows the inductive approach.
Inductive Approach
- In qualitative research, the inductive approach involves the collection and analysis of data to develop theories and hypotheses based on the observations made.
- Researchers using this approach start with specific observations and then work towards identifying patterns, themes, or theories that emerge from the data.
- It is a bottom-up approach where researchers gather data first, analyze it, and then develop theories or concepts based on the findings.
- The inductive approach allows researchers to explore complex phenomena, understand the perspectives of participants, and generate rich, detailed insights.
Comparing Approaches
- In contrast, the deductive approach, commonly associated with quantitative research, involves testing hypotheses that are derived from existing theories or established knowledge.
- The positivist approach emphasizes objectivity, measurement, and generalizability of findings, while the post-positivist approach acknowledges subjectivity and the influence of the researcher on the research process.
- Qualitative research, by nature, is more exploratory, subjective, and context-dependent, making the inductive approach more suitable for uncovering meanings, experiences, and social phenomena.
Conclusion
In conclusion, qualitative research primarily follows the inductive approach, which allows researchers to explore, interpret, and understand the complexities of human behavior, experiences, and social interactions. This approach is essential for generating new theories, insights, and understandings from the data collected during the research process.