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What types of sources does an MIS collect information from?
  • a)
    Only internal company reports.
  • b)
    Only government databases.
  • c)
    Both internal and external sources, including customers and competitors.
  • d)
    Only sales data from the last quarter.
Correct answer is option 'C'. Can you explain this answer?
Most Upvoted Answer
What types of sources does an MIS collect information from?a)Only inte...
An MIS collects marketing information from a variety of sources, including both internal and external data such as customer feedback, competitor analysis, sales reports, and government statistics. This diverse data collection enhances the reliability and comprehensiveness of the information provided to marketing managers.
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