What is communication discuss its importance ?
Meaning and Nature of Communication:
The exchange of information or passing of information, ideas or thought from one person to the other or from one end to the other is communication. According to McFarland communication is, “a process of meaningful interaction among human beings. More specifically, it is the process by which meanings are perceived and understandings are reached among human beings.” Newman and summer defined communication as “an exchange of facts, ideas, opinions or emotions by two or more persons.”
Communication is the process of passing information from one person to another. The purpose of communication understands of information. Whatever one wants to say to someone should be clearly understood by him else the very purpose of the communication would be defeated.
Importance of Communication:
Effective communication is vital for efficient management and to improve industrial relations. In modern world the growth of telecommunication, information technology and the growing competition and complexity in production have increased importance of communication in organisations large and small irrespective of their type and kind. A corporate executive must be in a position to communicate effectively with his superiors, colleagues in other departments and subordinates. This will make him perform well and enable him to give his hundred percent to the organisation.
What is communication discuss its importance ?
Meaning of Communication::
It is a process of creating and sharing ideas, information, views, facts, feeling etc. among the people to reach a common understanding. It is the key to directing management functions.
Importance of Communication::
1) Helps in smooth working.
2) Promotes cooperation and peace.
3) Act as basis of cooperation and coordination.
4) Act as basis for decision making.
5) Increase managerial efficiency.
6) Establishes effective leadership.
7) Helps in proceeds of motivation and morale development.
8) Forecasting planning, organising, staffing, directing and controlling.
9) Discipline and Motivation.
10) Implementation of new ideas.
11) Efficient management.
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