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Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
- a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
- b)There is a significant difference between the visitors to customer conversion ratios for the two channels.
- c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
- d)Currently, very few other cosmetic companies advertise in Cosmetico.
- e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
Correct answer is option 'E'. Can you explain this answer?
Verified Answer
Experia Inc., a pioneer in online retailing in the cosmetics business,...
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
Argument Analysis
Pre-Thinking
Conclusion Clarification
There is no conclusion by the author per se. The question stem asks us to find a statement that will strengthen Experia’s plan to increase profits by shifting some marketing funds from Cosmetico to Google.
Pre-Thinking Approach
Let’s see how we can make the conclusion more believable. To do so, we will look at the logical structure, focusing on linkage 1 and the conclusion. Thus the way to support the conclusion will be to support this linkage i.e. find a new piece of information that suggests that the plan will be able to achieve its desired goal.
Linkage#1 – …it attracts two times as many visitors for every dollar spent on Google than on Cosmetico, an online magazine
- Strengthener 1 – What if not only is the number of visitors attracted greater for Google, but a significantly greater number of these visitors also become final customers of the company? Surely then it makes even more sense to shift some marketing funds from Cosmetico to Google.
- Instance 1: The visitor to customer conversion ratio is significantly higher for Google than for Cosmetico.
- Strengthener 2: What if for some reason the customers coming through Google vis-à-vis the ones originating from Cosmetico are more likely to do repeat business with Experia? Since the company’s objective is to increase profits, it makes sense to spend more on the marketing activities for such customers.
With this understanding in mind, let’s take a look at the option statements.
Answer Choices
A
Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
Incorrect - Irrelevant
There is no given information to determine the impact of such reviews on the sales of the company. Moreover, reviews could include both positive and negative reviews.
B
There is a significant difference between the visitors to customer conversion ratios for the two channels.
Incorrect - Not enough information
A significant difference between the ratios could have helped us determine the strength of the plan had the answer choice specified whether the ratio is higher for Google or lower. However, as of now it gives no concrete information regarding this aspect.
C
Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
Incorrect - Irrelevant
The presence of other channels through which the company acquires customers doesn’t help increase or decrease our belief in the plan’s ability to achieve its goal.
D
Currently, very few other cosmetic companies advertise in Cosmetico.
Incorrect - Irrelevant
The company’s decision to shift resources to Google is based on hard data points- the number of visitors it gets from the two stated channels. These numbers may be very specific to Experia Inc. and hence the reasons for other companies to not advertise with Cosmetico may not coincide with Experia’s decision to shift some resources.
E
Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
Correct
This is the correct answer and is written as per Strengthener 2 discussed in the pre-thinking analysis.
Most Upvoted Answer
Experia Inc., a pioneer in online retailing in the cosmetics business,...
Customer Satisfaction is a Key Factor
Customers originating from Google are more likely to be satisfied with the company's products and services compared to those coming from Cosmetico.
Higher Customer Satisfaction Leads to Repeat Business
When customers are satisfied with their purchases, they are more likely to become repeat customers, leading to higher overall profits for the company.
Shift in Marketing Funds to Google Makes Sense
By shifting marketing funds from Cosmetico to Google, where customer satisfaction and repeat business are higher, Experia Inc. can increase its profits in the long run.
Focus on Channels that Drive Customer Satisfaction
It is essential for the company to focus on marketing channels that not only attract visitors but also lead to higher customer satisfaction and repeat business for sustained profitability.
Customers originating from Google are more likely to be satisfied with the company's products and services compared to those coming from Cosmetico.
Higher Customer Satisfaction Leads to Repeat Business
When customers are satisfied with their purchases, they are more likely to become repeat customers, leading to higher overall profits for the company.
Shift in Marketing Funds to Google Makes Sense
By shifting marketing funds from Cosmetico to Google, where customer satisfaction and repeat business are higher, Experia Inc. can increase its profits in the long run.
Focus on Channels that Drive Customer Satisfaction
It is essential for the company to focus on marketing channels that not only attract visitors but also lead to higher customer satisfaction and repeat business for sustained profitability.
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Experia Inc., a pioneer in online retailing in the cosmetics business,...
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.
Which of the following most strongly supports the ability of the company’s plan to increase its profits?
Argument Analysis
Pre-Thinking
Conclusion Clarification
There is no conclusion by the author per se. The question stem asks us to find a statement that will strengthen Experia’s plan to increase profits by shifting some marketing funds from Cosmetico to Google.
Pre-Thinking Approach
Let’s see how we can make the conclusion more believable. To do so, we will look at the logical structure, focusing on linkage 1 and the conclusion. Thus the way to support the conclusion will be to support this linkage i.e. find a new piece of information that suggests that the plan will be able to achieve its desired goal.
Linkage#1 – …it attracts two times as many visitors for every dollar spent on Google than on Cosmetico, an online magazine
- Strengthener 1 – What if not only is the number of visitors attracted greater for Google, but a significantly greater number of these visitors also become final customers of the company? Surely then it makes even more sense to shift some marketing funds from Cosmetico to Google.
- Instance 1: The visitor to customer conversion ratio is significantly higher for Google than for Cosmetico.
- Strengthener 2: What if for some reason the customers coming through Google vis-à-vis the ones originating from Cosmetico are more likely to do repeat business with Experia? Since the company’s objective is to increase profits, it makes sense to spend more on the marketing activities for such customers.
With this understanding in mind, let’s take a look at the option statements.
Answer Choices
A
Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.
Incorrect - Irrelevant
There is no given information to determine the impact of such reviews on the sales of the company. Moreover, reviews could include both positive and negative reviews.
B
There is a significant difference between the visitors to customer conversion ratios for the two channels.
Incorrect - Not enough information
A significant difference between the ratios could have helped us determine the strength of the plan had the answer choice specified whether the ratio is higher for Google or lower. However, as of now it gives no concrete information regarding this aspect.
C
Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.
Incorrect - Irrelevant
The presence of other channels through which the company acquires customers doesn’t help increase or decrease our belief in the plan’s ability to achieve its goal.
D
Currently, very few other cosmetic companies advertise in Cosmetico.
Incorrect - Irrelevant
The company’s decision to shift resources to Google is based on hard data points- the number of visitors it gets from the two stated channels. These numbers may be very specific to Experia Inc. and hence the reasons for other companies to not advertise with Cosmetico may not coincide with Experia’s decision to shift some resources.
E
Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.
Correct
This is the correct answer and is written as per Strengthener 2 discussed in the pre-thinking analysis.
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Question Description
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? for GMAT 2025 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? covers all topics & solutions for GMAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer?.
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? for GMAT 2025 is part of GMAT preparation. The Question and answers have been prepared according to the GMAT exam syllabus. Information about Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? covers all topics & solutions for GMAT 2025 Exam. Find important definitions, questions, meanings, examples, exercises and tests below for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer?.
Solutions for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? in English & in Hindi are available as part of our courses for GMAT.
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Here you can find the meaning of Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? defined & explained in the simplest way possible. Besides giving the explanation of
Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer?, a detailed solution for Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? has been provided alongside types of Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? theory, EduRev gives you an
ample number of questions to practice Experia Inc., a pioneer in online retailing in the cosmetics business, does not have a physical presence and sells all its products through its website. While evaluating its various marketing channels, the company discovered that it attracts two times as many visitors for every dollar spent on advertising on Google than on Cosmetico, an online beauty magazine. The company has, therefore, decided to shift some of its marketing funds from the magazine to Google to increase its overall profits.Which of the following most strongly supports the ability of the company’s plan to increase its profits?a)Customers originating from Google are twice as likely to write free online reviews for the company’s products as are customers originating from Cosmetico.b)There is a significant difference between the visitors to customer conversion ratios for the two channels.c)Currently, Google and Cosmetico are not the only two channels through which the company acquires customers.d)Currently, very few other cosmetic companies advertise in Cosmetico.e)Customer satisfaction, a factor leading to repeat business, is considerably higher for customers originating from Google than for customers through any other channel.Correct answer is option 'E'. Can you explain this answer? tests, examples and also practice GMAT tests.
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