Manufacturer ------- Wholesaler ---------- Retailer --------- Customer...
Manufacturer - wholesaler - retailer- customer is a distribution of network adopted for consumer goods ..... eg - tv ,fridge,ac,washing machine are the some of the examples of consumer goods
Manufacturer ------- Wholesaler ---------- Retailer --------- Customer...
Distribution Network for Consumer Goods
Consumer goods are products that are purchased by the end-users for their personal use. These goods are usually sold through a distribution network that involves the manufacturer, wholesaler, retailer, and customer.
Manufacturer
The manufacturer is the company that produces the consumer goods. They are responsible for the design, production, and quality control of the products. They also set the price of the products based on the production cost and market demand.
Wholesaler
The wholesaler is the intermediary between the manufacturer and the retailer. They buy large quantities of products from the manufacturer and sell them in smaller quantities to the retailers. They also provide warehousing and transportation services to the retailers.
Retailer
The retailer is the final link in the distribution network. They buy products from the wholesaler and sell them to the end-users. Retailers can be independent stores, supermarkets, online marketplaces, or any other type of business that deals directly with the customers.
Customer
The customer is the end-user of the consumer goods. They buy products from the retailers for their personal use. Customers can be individuals or businesses that buy products for their own consumption.
Conclusion
The distribution network for consumer goods involves multiple steps and intermediaries. The manufacturer produces the goods, the wholesaler buys and distributes them, the retailer sells them to the end-users, and the customer buys and uses them. This network allows for efficient production, distribution, and consumption of consumer goods.
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