Choice of Advertising Media

Strategy for choosing the appropriate advertising media is crucial in marketing. It is a process that is based on research and analysis of the target audience, budget, and objectives of the campaign. To ensure that the advertising message reaches the target audience effectively, the following factors are considered:

1. Target audience: The choice of advertising media is influenced by the target audience. For instance, if the target audience is the older generation, traditional media such as print and television will be more effective. However, if the target audience is in the younger generation, social media will be more effective.

2. Budget: A budget is an important factor that determines the choice of advertising media. Advertising through traditional media such as television and print is expensive compared to digital media such as social media and email. Thus, the budget determines the choice of advertising media.

3. Objectives: The objectives of the advertising campaign also influence the choice of advertising media. If the objective is to increase brand awareness, then television and print media are more effective than social media.

Conclusion

In conclusion, the choice of advertising media is a strategic process that is based on research and analysis of the target audience, budget, and objectives of the campaign. The decision on which media to use should be based on the effectiveness of the media in reaching the target audience, the budget available, and the objectives of the campaign. Therefore, it can be concluded that the correct answer is option 'C' - Strategy.

C) strategy : a strategy refers to future decision defining the organisations direction and scope in the long run.