Which of the following is a function of packaging?a)Product promotionb)Product identificationc)Product protectiond)All of theseCorrect answer is option 'D'. Can you explain this answer?

Question

Answer

Important functions of packaging are given below:

(i) Product Identification:

Packaging serves as an identification of the product. A product is packed in special sized, coloured and shaped container for keeping its difference from the products of competitors. For example, the yellow and black coloured pack of KODAK ROLL tells itself of its producer.

(ii) Product Protection:

The main function of packaging is to provide protection to the product from dirt, insects, dampness and breakage. For example, the products like biscuit, jam, chips, etc., need to be protected from environmental contact. That is why they are tightly packed.

(iii) Convenience:

Packaging provides convenience in the carriage of the product from one place to another, in stocking and in consuming. For example, the new pet bottles of COKE makes the carriage and stocking easier. Similarly, the pack of FROOTI provides convenience in its consumption.

(iv) Product Promotion:

Packaging simplifies the work of sales promotion. Packing material in the house reminds the consumers constantly about the product. In this way, the packaging performs the role of a passive salesman. Consequently, it increases the sales.

Answer

Because packaging performs five functions..1) protection 2) containment 3) information 4) utility of use 5) promotion

Answer

Packaging is concerned with promotion identication and protection also

Answer

Function of Packaging:

Product promotion: Packaging plays a crucial role in promoting the product and attracting customers. It often includes branding, logos, and attractive designs to catch the attention of potential buyers.

Product identification: Packaging provides essential information about the product, such as the brand name, product name, ingredients, usage instructions, and nutritional facts. This helps consumers identify and choose the right product.

Product protection: Packaging serves as a protective barrier for the product, safeguarding it from damage during transportation, handling, and storage. It prevents contamination, breakage, and other environmental factors from affecting the product's quality and integrity.

Therefore, all of the options mentioned (A, B, C) are functions of packaging.

Answer

Packaging plays a crucial role in the overall marketing and distribution of a product. It serves various functions, including product promotion, identification, and protection. Let's discuss each of these functions in detail:

Product Promotion:
- Packaging serves as a promotional tool by attracting the attention of potential customers and enticing them to purchase the product. It is often the first point of contact between the consumer and the product.
- The packaging design, including its shape, color, graphics, and branding elements, can effectively communicate the product's features, benefits, and unique selling points.
- By incorporating eye-catching visuals and persuasive messaging, packaging can create a positive brand image and influence consumer purchasing decisions.

Product Identification:
- Packaging facilitates the identification of a product, both for the consumer and the retailer. Clear and accurate labeling helps consumers recognize the product and differentiate it from similar offerings.
- Important information, such as the product name, brand logo, ingredients, nutritional facts, manufacturing date, expiry date, and barcode, is typically displayed on the packaging to provide necessary details to the consumer.
- For retailers, packaging helps in inventory management and tracking. Each product's packaging usually includes a unique barcode or SKU (stock keeping unit) that enables efficient stock control and sales tracking.

Product Protection:
- One of the primary functions of packaging is to protect the product from damage, contamination, spoilage, and tampering during transportation, storage, and handling.
- Packaging materials and techniques are chosen based on the nature of the product and its vulnerability to external factors such as moisture, light, temperature, and physical impacts.
- Proper packaging ensures that the product reaches the consumer in a safe and intact condition, maintaining its quality and usability.

In conclusion, packaging serves multiple functions, including product promotion, identification, and protection. It helps in attracting customers, conveying product information, building brand identity, facilitating inventory management, and safeguarding the product. Therefore, option 'D' - All of these, is the correct answer.

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