Export Promotion:
Export promotion refers to the activities and strategies implemented by governments, organizations, and businesses to encourage the export of goods and services to other countries. It is a key component of global trade and economic development.

Globalisation:
Globalisation plays a significant role in export promotion as it involves the integration of economies and markets on a global scale. It has led to increased competition, access to new markets, and the exchange of goods and services across borders.

Benefits of Export Promotion:
1. Economic Growth: Export promotion can stimulate economic growth by increasing the demand for goods and services produced in a country.
2. Job Creation: By expanding exports, businesses can create more job opportunities and contribute to reducing unemployment rates.
3. Foreign Exchange Earnings: Exporting goods and services can generate foreign exchange earnings, which can be used to strengthen the country's economy.
4. Market Diversification: Export promotion allows businesses to diversify their markets and reduce dependence on domestic demand.

Importance of Globalisation in Export Promotion:
Globalisation has facilitated export promotion by:
- Opening up new markets and opportunities for businesses to expand their reach.
- Providing access to advanced technologies and production methods that can enhance competitiveness in the global market.
- Allowing for the exchange of knowledge, skills, and resources across borders to improve the quality of exported goods and services.
In conclusion, globalisation plays a crucial role in export promotion by creating a conducive environment for businesses to engage in international trade, expand their market presence, and contribute to economic development.