Objective:

The objective of increasing sales by 15% is to achieve a specific target of growth in revenue. It is an aim or goal that the company wants to accomplish within a specific period.

Method:

The method or approach to achieve this objective can vary based on the company's products, customers, and market. However, some common methods that can be implemented to increase sales are:

1. Identifying the target market: By identifying the target audience, the company can focus on the marketing efforts, which can lead to a higher conversion rate.

2. Improving the product quality: If the product quality is improved, it can lead to customer satisfaction and loyalty, which can result in an increase in sales.

3. Increasing marketing efforts: By increasing marketing efforts, the company can create awareness about the product and reach a wider audience.

4. Offering discounts and promotions: Offering discounts and promotions can attract customers and encourage them to make a purchase, leading to an increase in sales.

5. Improving customer service: By improving customer service, the company can create a positive reputation, which can lead to increased sales through word-of-mouth marketing.

Rule/Procedure:

There is no specific rule or procedure to increase sales by 15%. However, the company can follow a structured approach by setting targets, implementing strategies, and monitoring the progress regularly. The company can also involve the sales team and provide them with the necessary training and resources to achieve the target.

In conclusion, increasing sales by 15% is an objective that can be achieved through various methods and strategies. The company can follow a structured approach and involve the sales team to ensure the target is met.