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Complaint lodged by a customer at the company?s call centre is _______ type of e-business transaction.
  • a)
    B2B Commerce
  • b)
    C2B Commerce
  • c)
    C2C Commerce
  • d)
    B2C Commerce
Correct answer is option 'B'. Can you explain this answer?
Most Upvoted Answer
Complaint lodged by a customer at the company?s call centre is _______...
Actually B2C also gives scope for C2B transactions
(i.e) the customers can also 
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Community Answer
Complaint lodged by a customer at the company?s call centre is _______...
Explanation:
The given scenario describes a customer lodging a complaint at the company's call centre. Based on this, we can infer that the transaction involves a customer interacting with a business. Let us understand the different types of e-business transactions to determine which one would be applicable in this scenario.

B2B Commerce: This type of e-business transaction involves businesses conducting transactions with other businesses. For example, a manufacturer selling raw materials to another manufacturer.

C2B Commerce: This type of e-business transaction involves customers conducting transactions with businesses. For example, a customer purchasing products from an online store.

C2C Commerce: This type of e-business transaction involves customers conducting transactions with other customers. For example, an individual selling their used car to another individual through an online platform.

B2C Commerce: This type of e-business transaction involves businesses conducting transactions with customers. For example, a retailer selling products to individual customers.

In this scenario, a customer is lodging a complaint at the company's call centre. This indicates that the transaction involves a customer interacting with a business, and not another customer or business. Therefore, the correct type of e-business transaction in this scenario would be C2B Commerce, where the customer is conducting a transaction with the business by lodging a complaint.

Hence, option 'B' - C2B Commerce, is the correct answer.
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