Primary Data Collection Methods

Primary data refers to the data that is collected directly from the source. The various methods to collect primary data are:

1. Personal Interview: This method involves face-to-face interaction between the interviewer and the respondent. The interviewer asks questions to the respondent and records the responses. This method is time-consuming but provides detailed information.

2. Indirect Interview: In this method, the interviewer does not directly interact with the respondent. Instead, he or she collects data from intermediaries such as friends, relatives, or colleagues of the respondent. This method is useful when the respondent is not available for direct interaction.

3. Telephone Interview: This method involves collecting data over the phone. The interviewer calls the respondent and asks questions. This method is quicker than the personal interview and can cover a larger sample size.

4. Observation: This method involves watching and recording the behavior of the respondents. The observer does not interfere with the respondent's behavior. This method is useful when the respondent's behavior is to be studied.

Quickest Method to Collect Primary Data

The quickest method to collect primary data is the Telephone Interview. This method has the following advantages:

1. Quick: The telephone interview can be conducted quickly as it does not involve travel time.

2. Cost-effective: The telephone interview is cost-effective as it does not require any travel expenses.

3. Large Sample Size: A large sample size can be covered in a short time using the telephone interview.

4. High Response Rate: The response rate for the telephone interview is high as it does not require face-to-face interaction.

Conclusion

In conclusion, the telephone interview is the quickest method to collect primary data. However, the choice of the method depends on the research objectives, sample size, and budget.