**Wholesaler: An Overview**

A wholesaler is a key intermediary in the distribution channel, bridging the gap between manufacturers and retailers or other businesses. They purchase goods in large quantities directly from manufacturers and sell them in smaller quantities to retailers or other businesses. Wholesalers typically operate on a business-to-business (B2B) basis and play a vital role in the supply chain.

**Services of Wholesaler to Manufacturers**

1. **Bulk Purchasing:** Wholesalers buy goods in large volumes from manufacturers. This allows manufacturers to sell their products in bulk quantities, which can be more cost-effective and efficient compared to selling them individually to retailers. By purchasing in bulk, wholesalers help manufacturers streamline their production processes and reduce inventory costs.

2. **Storage and Warehousing:** Wholesalers provide storage and warehousing facilities for the goods purchased from manufacturers. This is particularly beneficial for manufacturers who may not have adequate storage space or logistics capabilities to handle large volumes of products. Wholesalers ensure that manufacturers' products are stored safely and securely until they are sold to retailers or other businesses.

3. **Inventory Management:** Wholesalers take on the responsibility of managing inventory levels for the products they purchase from manufacturers. They keep track of stock levels, monitor demand trends, and ensure that products are available when retailers or businesses require them. This relieves manufacturers from the burden of managing inventory and allows them to focus on production and product development.

4. **Distribution and Logistics:** Wholesalers play a crucial role in the distribution and logistics of goods. They have established networks and relationships with retailers, which enables them to efficiently deliver products to the intended destinations. Wholesalers handle the transportation, packaging, and delivery of goods, ensuring that manufacturers' products reach the market in a timely and cost-effective manner.

5. **Market Insights and Feedback:** Wholesalers are in direct contact with retailers and end consumers. This gives them valuable insights into market trends, consumer preferences, and feedback on manufacturers' products. Wholesalers can provide manufacturers with information on product performance, market demand, and competitor analysis. This helps manufacturers make informed decisions regarding product improvements, marketing strategies, and future product development.

In summary, wholesalers play a crucial role in the distribution channel, offering services such as bulk purchasing, storage and warehousing, inventory management, distribution and logistics, and market insights to manufacturers. By partnering with wholesalers, manufacturers can focus on their core competencies while benefiting from the expertise and efficiency of wholesalers in reaching the market effectively.

A wholesaler is a person who buys a huge amount of goods directly from the manufacturer.
Services to manufacturer-
* Give instant payment
* Helps to reduce burden and to focus on manufacturing
* Gives advice to manufacturers about customer choice.