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What is brand? Related: NCERT Solutions: Chapter 7 - Understanding Ad...
What is a Brand?
A brand is more than just a name or logo; it encompasses the overall perception and emotional connection that consumers have with a product or company. It represents the values, characteristics, and promises that a company stands for.
Key Components of a Brand:
  • Name: The recognizable title of the product or company.
  • Logo: A graphical symbol that visually represents the brand.
  • Tagline: A catchy phrase that encapsulates the brand's essence.
  • Values: The principles and ethics that guide the brand’s actions.
  • Customer Experience: The interactions and feelings that consumers have with the brand.

Importance of Branding:
  • Recognition: A strong brand helps a product stand out in a crowded market.
  • Trust: Brands that consistently deliver quality build trust with customers.
  • Loyalty: A positive brand experience encourages repeat purchases and customer loyalty.
  • Value: Strong brands often command higher prices and margins.

Branding in Advertising:
In advertising, branding plays a crucial role. Advertisements not only promote products but also communicate brand values and create an emotional bond with the audience. Effective branding in advertising can lead to increased awareness and a positive public image.
Conclusion:
In summary, a brand is the identity of a product or company, shaped by various elements that influence consumer perception. Understanding branding is essential for effective advertising and building lasting relationships with customers.
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What is brand? Related: NCERT Solutions: Chapter 7 - Understanding Ad...
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What is brand? Related: NCERT Solutions: Chapter 7 - Understanding Advertising, SST, Class 7
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