Characteristics of giving priority to service instead of economic self-interest:

1. Customer satisfaction:
- Giving priority to service means focusing on meeting the needs and expectations of customers.
- The main objective is to ensure customer satisfaction by providing high-quality products or services.
- This approach emphasizes building long-term relationships with customers based on trust and loyalty.

2. Enhanced customer experience:
- Service-oriented economic activities aim to enhance the overall customer experience.
- This involves providing personalized and efficient services to ensure a positive interaction with customers.
- The focus is on delivering value-added services that go beyond the basic product or service offering.

3. Long-term sustainability:
- By prioritizing service over economic self-interest, businesses aim to establish a sustainable and long-lasting presence in the market.
- This approach involves investing in customer relationship management, continuous improvement, and innovation to stay competitive.
- The goal is to build a strong reputation and brand image that attracts and retains customers in the long run.

4. Social responsibility:
- Giving priority to service reflects a commitment to social responsibility.
- Businesses engage in activities that benefit society and contribute to the well-being of individuals and communities.
- This may include initiatives related to environmental sustainability, corporate philanthropy, or ethical business practices.

5. Building trust and credibility:
- Prioritizing service helps businesses build trust and credibility among customers.
- When companies consistently deliver quality services, customers perceive them as reliable and trustworthy.
- Trust is a crucial factor in establishing and maintaining long-term relationships with customers and other stakeholders.

6. Word-of-mouth marketing:
- Service-oriented economic activities often lead to positive word-of-mouth marketing.
- Satisfied customers are more likely to recommend a business to others, resulting in increased customer base and sales.
- This organic form of marketing can be highly effective and cost-efficient for businesses.

By giving priority to service instead of economic self-interest, businesses can create a competitive advantage and achieve sustainable growth. This approach not only benefits customers but also contributes to the overall success and reputation of the business.