briefly discuss the role of micro and macro economic in business decis...
Role of Microeconomics in Business Decision Making:-
1.Optimal resource utilization: Microeconomics tells how the productive resources are allocated in the production of various goods and services as the productive resources are scarce in the economy. It also helps to find out,what to produce, how much to produce and for whom to produce.
2.Demand analysis: Microeconomic analysis helps the business firms to forecast the demand for their product.As we know ,the demand for the firm’s product would change in response to change in price of the firm’s product ,prices of other goods ,which may be substitute or complementary,consumer’s income ,his tastes and fashion ,his expectations about future changes in price ,changes in the age composition of population ,change in total population etc.
3.Cost analysis: Cost analysis is an important area of microeconomics .There are many theories to explain different condition of cost in microeconomics such as fixed cost and variable cost,average cost and marginal cost,short-run cost and long-run cost. These all help the business manager to compare cost of production of different periods and thereby to evolve suitable policies in controlling costs and deriving suitable profits.
4.Optimal production decision: The production decision is concerned with proper product mix.What factors are to be combined in what manner to produce a given product ? Microeconomics deals with different production techniques that help to find out the optimal production decision.
5.Pricing policy: Pricing of the product is the chief function of a firm. This depends upon the cost of production and at the same time price of substitutes and the nature of competition. Price affects profits which in turn determine the existence and the growth of the firm.The microeconomic analysis provides the business manager a thorough knowledge of the theories of production and pricing in order to make sure that the firm gets profits continuously.
Role of Macroeconomic Analysis in formulation of Business Policies:-
Macro economics helps the business in in-depth knowledge of macro economic environment of business relating to industrial policy, licensing policy, economic planning monetary and fiscal framework and overall economic policy. (Mathur, 2002)The role of macro economics in business policy formulation is being discussed in the following points:
1. Macro economic policy: Macro economics helps in formulation of economic policy. The subjects of an economic policy are monetary policy, fiscal policy, incomes policies and policy on balance of payment. Economic policy should be such that it promotes the business environment and provides impetus to business activities. (Mathur, 2002)
2. Economic planning: A serious attempt towards self sustained growth of business is only possible by efficient planning. Planning is now a days synonymous with growth and development. Identification of priority areas, estimation of resources and coordination among various sectors of economy can be done through proper planning. Planning directs the growth in desirable corners.
3. Solving macro paradoxes: Macro economics helps in solving macro paradoxes like paradox of thrift related to savings, paradox of assumption by commercial banks that all depositors would not withdraw their money on any particular day and their right to withdrawal.
4. Tracing effect of government policy on business: Macro economics helps in tracing the implications of government policy changes on existing business activity.
5. Help in solving problem of general unemployment: Effective demand is the focal point of macro economics. Reduction in effective demand brings economic depression and thereby general unemployment. Hence, the level of effective demand should be increased in order to increase the level of employment.