What is the primary role of mass media in contemporary society?

The primary role of mass media is to inform, educate, and entertain the public while also serving as a watchdog for democracy.

Mass media is referred to as 'mass' because it ___ and ___ large audiences.

Reaches and communicates with

True or False: The introduction of the printing press only impacted religious texts initially.

True

How did the Industrial Revolution contribute to the growth of mass media?

The Industrial Revolution led to advancements in printing technology, which enabled the mass production and distribution of newspapers, thereby expanding their reach beyond the literate elite.

The relationship between mass media and society is best described as ___ and ___.

Dialectical and reciprocal

Fill in the blank: The first modern mass media institution began with the development of the ___.

Printing press

What significant change occurred in the media landscape after India's independence?

The media was seen as a vital tool for promoting national development and self-reliance, functioning as a watchdog for democracy.

True or False: The state has always maintained complete control over media in India.

False - While the state has played a significant role, especially during certain historical periods, media has also operated independently.

What technological advancement significantly increased the accessibility of radio in India during the 1960s?

The transistor revolution made radios more portable and affordable.

Fill in the blank: The concept of 'infotainment' refers to the combination of ___ and ___.

Information and entertainment

How has globalization affected the print media in India?

Globalization has led to increased competition and the introduction of new technologies, resulting in the growth of vernacular newspapers and diverse media content.

True or False: Television programming in India began solely as a means of entertainment.

False - It was initially introduced to promote rural development and educational content.

What was the impact of the Satellite Instructional Television Experiment (SITE) in the 1970s?

SITE aimed to provide educational broadcasts directly to rural communities, enhancing access to information and educational resources.

Fill in the blank: The rapid expansion of the television industry in India began after the introduction of ___ channels in the 1990s.

Private satellite

What role does advertising play in the contemporary mass media landscape?

Advertising significantly influences media content and revenue, often prioritizing commercial interests over journalistic integrity.

True or False: All media forms in India are strictly regulated by the government without any private participation.

False - While there are regulations, private participation has increased, especially in television and radio.