Worksheet: Advertising and Media | Window on the Word Class 7: Solutions, Notes & Worksheets PDF Download

Q1: Multiple Choice Questions (MCQs)

(i) What is the main goal of advertising?
(a) To entertain the audience
(b) To promote the sale of a product or service
(c) To educate the public about social issues
(d) To showcase artistic creativity

(ii) Which components make up a brand?
(a) Quality and price
(b) Name and logo
(c) Color and design
(d) Advertising strategy and target audience

(iii) What distinguishes social advertising from commercial advertising?
(a) Social advertising aims for financial gains, while commercial advertising educates the public.
(b) Social advertising promotes products, while commercial advertising addresses social issues.
(c) Social advertising is motivated by social purposes, while commercial advertising aims for profits.
(d) Social advertising uses celebrity endorsements, while commercial advertising focuses on catchy slogans.

(iv) How does repetition play a role in commercial advertising?
(a) It highlights the positive features of a product.
(b) It creates emotional value for the product.
(c) It involves publishing the advertisement multiple times in a short span for familiarity.
(d) It uses catchy slogans to make the product memorable.

(v) What impact does the Internet have on advertising?
(a) It reduces the need for advertising agencies.
(b) It allows precise targeting of potential customers based on online behavior.
(c) It eliminates the need for brand building.
(d) It decreases competition among producers.

Q2:  Fill in the Blanks

(i) Advertising is a form of ___________.
(ii) Give an example of a component that makes up a brand.
(iii) What is the purpose of social advertising?
(iv) Researchers and advertisers use __________ ______________ to find out about the behavior of consumers on the internet.
(v) Increased competition usually causes prices of goods to ________.

Q3: Match the Column

Q4: True or False

(i) The main goal of advertising is to take the products from the manufacturer to the local shops.
(ii) Advertising is dependent on the media.
(iii) An advertisement that highlights the problems of deforestation is an example of commercial advertising.
(iv) Advertisements always tell us the positive as well as negative features about the product.
(v) Brand building involves giving a product or service an identity.