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Why Advertising is Important? Video Lecture - Class 7

FAQs on Why Advertising is Important? Video Lecture - Class 7

1. Why is advertising important?

Ans. Advertising is important because it helps businesses to promote their products or services to a wider audience. It creates awareness, generates interest, and convinces potential customers to buy or engage with the advertised offerings. By reaching out to more people, advertising can increase sales and profitability for businesses.

2. How does advertising benefit businesses?

Ans. Advertising benefits businesses in several ways. Firstly, it increases brand awareness and recognition, making it easier for customers to remember and choose their products or services. Secondly, it helps businesses to reach new customers and expand their market share. Additionally, advertising can influence consumer behavior by creating desire and urgency to purchase, leading to increased sales and revenue.

3. What are the different types of advertising?

Ans. There are various types of advertising, including print advertising (newspapers, magazines), broadcast advertising (television, radio), online advertising (websites, social media), outdoor advertising (billboards, posters), and direct mail advertising. Each type has its own advantages and businesses often use a combination of these methods to reach their target audience effectively.

4. How does advertising impact consumer behavior?

Ans. Advertising has a significant impact on consumer behavior. It influences their perception of products or services, creates a desire to own or experience them, and often leads to the purchase decision. Through persuasive techniques, such as appealing visuals, catchy slogans, and endorsements, advertising can shape consumer preferences and choices.

5. Is advertising only beneficial for businesses?

Ans. No, advertising is not only beneficial for businesses. It also benefits consumers by providing them with information about new products, services, or discounts. Advertising helps consumers make informed decisions by comparing different options and understanding the features and benefits of a particular offering. It also encourages healthy competition among businesses, leading to better quality products and services.

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