Worksheet Solutions: Understanding Advertising - Class 7 PDF Download

Q.1. What do advertising makes us believe about packaged food?

Advertising makes us believe that things that are packaged are better than things that do not come in packets.

Q.2. How do people feel about the advertising of the brands they cannot afford?

Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad.

Q.3. Why branded daals cost much more than daals that are sold loose?

Branded daals cost much more than daals that are sold loose because they include the costs of packaging and advertising.

Q.4. What do you understand by social advertisements?

Social advertisements refer to advertisements made by the State or private agencies that have a larger message for society.

Q.5. Why we feel tempted to buy the products when it is advertised by our heroes or cricketers?

We may feel tempted to buy these products because persons whom we consider our heroes tell us that they are worth buying.

Q.6. Discuss the social and cultural impact of advertisements.

Advertisements are an important part of our social and cultural life today. We watch advertisements, discuss them and often judge people according to the brand products they use.

Q.7. Why companies have to show the advertisements again and again?

There are so many advertisements in the market today. Thus, companies have to show the advertisement again and again to have it stick in people’s minds.

Q.8. Where does the word branding come from?

Branding actually came from cattle grazing. Cattle of different owners grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner’s sign by using a heated iron. This was called ‘branding’.

Q.9. Why do you think the manufacturers of the soap gave their products a specific name?

There are many soaps in the market today. In bigger towns and cities, we no longer just say soap but rather refer to them using the different names of companies that make them. Given the many soaps in the market, the company will have to give the soap a different and special name. By doing this they create another brand of soap.

Q.10. What brand values are used by the two daals namely 'Top Taste Daal’ and 'Best Taste Daal'?

‘Top Taste Daal’ is appealing to our social tradition of treating guests extremely well. ‘Best Taste Daal’ is appealing to our concern for our children’s health and that they eat things that are good for them. Values such as treating our guests well and making sure our children get nutritious food are used by brands to create brand values.

Q.11. “Only large companies can advertise.” Explain.

Advertising a product costs a lot of money. Usually, crores of rupees are spent advertising a brand. Producing and showing advertisements in the media is very expensive. A small business will not have the money to show its product on TV or national newspapers and magazines. So, persons who sell papad, pickles, sweets and jams that they have made at home are not considered as fashionable as brand products. They often have to sell their products in weekly markets.

Q.12. How Care Soap advertisement uses personal emotion to get people to buy the product?

In the Care Soap advertisement personal emotion is being used. As a mother, if we want to show our child we care, then we have to buy this expensive soap. The advertisement uses the mother’s concern for her child. It tells the mother that her love and care is best shown through using this particular brand of soap. Because of this, mothers begin to feel that using this soap is a sign of how much they love their child. In this way, the advertisement uses the love of a mother for her child to sell this expensive soap. Mothers who cannot afford this soap might begin to feel that they are not giving their children the best care.

Q.13. Can you explain the ways in which you think advertising affects issues of equality in a democracy?

Advertising affects issues of equality in a democracy in the following ways:

(i) Advertising a product costs a lot of money. A small businessman cannot afford to show their product on TV or national newspapers and magazines. So, they often have to sell their products in weekly markets and neighbourhood shops.

(ii) It also makes us believe that things that are packaged and have a brand name are far better than things that do not come in packets. This shift to packaged products negatively affects the sales of several small businesses forcing people out of their livelihoods.

(iii) In a democracy in which all people are equal and should be able to lead a life of dignity, advertising tends to promote a certain lack of respect for the poor.

(iv) Advertising, because it appeals to personal emotions also tends to make people who cannot afford certain brands feel bad.

(v) More than just selling us products, advertisements tell us how we should live our lives, what we should aspire and dream for, how we should express our love, what it means to be smart, successful and beautiful.

Q.14. What are the common problems faced by small businessmen in this age of advertisements?

Common problems faced by small businessmen in this age of advertisements are:

(i) Advertising a product costs a lot of money. Producing and showing advertisements in the media is very expensive. A small business will not have the money to show its product on TV or national newspapers and magazines. So, persons who sell papad, pickles, sweets and jams that they have made at home are not considered as fashionable as brand products. They often have to sell their products in weekly markets.

(ii) It also makes us believe that things that are packaged and have a brand name are far better than things that do not come in packets. We forget that the quality of a product has little to do with the packaging that it comes in. This shift to packaged products negatively affects the sales of several small businesses forcing people out of their livelihoods.

Q.15. Define the following terms: Product, Consumer, Brand, To influence and Lifestyle.

• Product: This refers to a thing or service that has been made for being sold in the market.
• Consumer: This refers to the person for whom the goods or products have been made and who pays money to buy and use them.
• Brand: This refers to a special identification or name that is associated with a product. Such identification is created through the process of advertising.
• To influence: This refers to the power to change what someone believes or does.
• Lifestyle: In this chapter, this word refers to people’s lives being identified by the products they own, the clothes they wear, the places they eat in, etc.