Multimedia in Desktop Publishing
Computer technology has increased the potency and power of the print media, making it far more visually stunning and internationally acceptable. The publishing industry has adopted multimedia techniques to make their products more slick and professional and their processes faster and more effective. Multimedia knowledge in the print and publishing industry allows the use of video and still images to be integrated into documents at the pre-print stage. Further, it allows the developer to view and review his product trying out various combinations, alterations and effects for font, layout and colour before he or she can finalize his/her publication.
Fig: Multimedia in desktop publishing
Multimedia also allows the printer to preview the different options before deciding the best choice for his or her publication. This eliminates most of the elements of uncertainty in the printing process. While desktop publishing traditionally meant print design, today it also embraces other forms of publishing including Web design, animation, video, audio, mobile delivery, and other rich media content. Desktop publishing software is increasingly integrating rich media content tools, making it easier than ever to produce complex content for multiple uses without specialized knowledge of HTML, Flash or other programming.
Commonly Asked Questions
Desktop publishing traditionally meant _____.
(A) Web design
(B) Animation
(C) Video
(D) Print design
(E) None of these
Answer: (D)
Explanation
Correct Option:
(D) Print design: Desktop publishing traditionally meant print design.
Incorrect Options:
(A) Web design: This option is incorrect
(B) Animation: This option is incorrect
(C) Video: This option is incorrect
(E) None of these: This option is invalid
2. Desktop publishing software can produce complex content for multiple uses without specialized knowledge of HTML, Flash or other programming.
(A) True
(B) False
Answer: (a)
Explanation
Correct Option:
(A) True: Desktop publishing software is increasingly integrating rich media content tools, making it easier than ever to produce complex content for multiple uses without specialized knowledge of HTML, Flash or other programming.
Incorrect Option:
(B) False: This option is incorrect
Multimedia in Advertising and Film Making
You must have seen lots of impossible things happening in TV commercials and wondered how people fly in the air or jump off from high buildings without getting hurt. In advertising, promoting products require an effective medium able to catch the interest of the targeted market. Multimedia plays a vital role in advertising, creating a huge influence in the market and gaining popularity.
When the animation and the graphic designs are used to sell products or services, it is known as multimedia advertising. There are various forms of multimedia advertising such as videos, online advertising and DVDs, CDs, etc. The companies can always increase their customers' base through multimedia advertising; therefore, multimedia advertising positively contributes in the marketing of the products and services.
Commonly Asked Questions
1. When the animation and the graphic designs are used to sell products or services, it is known as _____________advertising.
(A) Multimedia
(B) Digital
(C) Physical
(D) Print
(E) None of these
Answer : (A)
Explanation
Correct Option:
(A) Multimedia: When the animation and the graphic designs are used to sell products or services, it is known as multimedia advertising.
Incorrect Options:
(B) Digital: This option is incorrect
(C) Physical: This option is incorrect
(D) Print: This option is incorrect
(E) None of these: This option is invalid
2. Multimedia advertising can take the form of ________.
(A) Videos
(B) Online advertising
(C) DVDs
(D) CDs
(E) All of these
Answer: (e)
Explanation
Correct Option:
(E) All of these: There are various forms of multimedia advertising such as videos, online advertising and DVDs, CDs, etc.
Incorrect Options:
(A) Videos: This option is only partially correct
(B) Online advertising: This option is only partially correct
(C) DVDs: This option is only partially correct
(D) CDs: This option is only partially correct
Multimedia in Research
Multimedia modeling of research processes is used in a variety of disciplines in science including medicine, biology, engineering/and surface examination. In mathematical and scientific Research, multimedia is mainly used for modeling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can also be found in journals such as the Journal of Multimedia.
Commonly Asked Question
1. In which of the following disciplines multimedia modeling of research processes is/are used?
(A) Surface examination
(B) Biology
(C) Engineering
(D) Medicine
(E) All of these
Answer: (e)
Explanation
Correct Option:
(E) Multimedia is used for research processes in surface examination, medicine, biology and engineering.
Incorrect Options:
(A) Surface examination: This option is only partially correct
(B) Biology: This option is only partially correct
(C) Engineering: This option is only partially correct
(D) Medicine: This option is only partially correct
2. In mathematical and scientific research, multimedia is mainly used for_________.
(A) Modeling and simulation
(B) Compiling data and modeling
(C) Simulation and integrating data
(D) Modeling and integrating data
(E) None of these
Answer: (a)
Explanation
Correct Option:
(A) Modeling and simulation: In mathematical and scientific research, multimedia is mainly used for modeling and simulation.
Incorrect Options:
(B) Compiling data and modeling: This option is incorrect
(C) Simulation and integrating data: This option is incorrect
(D) Modeling and integrating data: This option is incorrect
(E) None of these: This option is invalid
Multimedia in Training
Multimedia presentations are a great way to introduce new concepts or explain a new technology. In companies, this reduces the design and training time. Individuals find it easy to understand and use multimedia. Corporate training has been the largest and oldest area for multimedia technology. It is especially suitable when processes, products and services involved are complex, frequently upgraded and modified.
Training areas/or multimedia applications are:
Commonly Asked Questions
1. Training areas for multimedia application are:
(A) Industrial and shop floor training
(B) Information technology products
(C) Medical and health care
(D) Military weapons system
(E) All of these
Answer: (e)
Explanation
Correct Option:
(E) All of these: Multimedia is very versatile and can be used in almost every field.
Incorrect Options:
(A) Industrial and shop floor training: This option is only partially correct
(B) Information technology products: This option is only partially correct
(C) Medical and health care: This option is only partially correct
(D) Military weapons system: This option is only partially correct
2. Multimedia presentations reduce the ______ in companies.
(A) Testing time
(B) Analysis time
(C) Design and training time
(D) Risk evaluation time
(E) None of these
Answer: (C)
Correct Option
(C) Design and training time: Multimedia presentations reduce the design and training time in companies.
Incorrect Options:
(A) Testing time: This option is in correct
(B) Analysis time: This option is incorrect
(D) Risk evaluation time: This option is incorrect
(E) None of these: This option is invalid
33 videos|30 docs|32 tests
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1. What is multimedia and how is it used in various fields? |
2. How can multimedia be created? |
3. What are the advantages of using multimedia in education? |
4. What are the different types of multimedia formats and their uses? |
5. What are the challenges and limitations of using multimedia? |
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