Worksheet: Basic Marketing Concepts - 1 | Commercial Applications - Class 6 PDF Download

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Q1: Marketing is as old as human civilization. Even in the earliest stage of human civilization, exchange was taking place, though, without any consideration. The evidence of this could be noted from the ________________ studies.

Q2: In those days, exchange was not well organized because there was very little surplus, and efforts to create surplus were not even realized. When groups of human beings started living in batches, there arose the need for exchange within the group or among the groups. This exchange often took place through a very crude barter system. This was the earliest seed for modern ________________.

Q3: Historical evidence indicates that this early exchange often took place through a ________________ system.

Q4: In ancient Indian literature, society was classified into four groups, and the group mainly indulging in exchange activities was the ________________.

Q5: Till the mid-1940s, it was believed that producers should produce what is possible and then make efforts to sell what is produced. This approach viewed marketing from the ________________ side.

Multiple Choice Questions (MCQ)

Q1: What is the earliest seed for modern marketing?
(a) Currency system
(b) Barter system
(c) Agricultural practices
(d) Anthropological studies

Q2: According to the Production Concept of Marketing, what should management focus on to attract consumers?
(a) Improving production and distribution activities
(b) Creating innovative products
(c) Implementing aggressive sales tactics
(d) Increasing advertising expenditure

Q3: Which marketing concept focuses on offering the best quality, performance, and features to attract consumers?
(a) Profit Concept of Marketing
(b) Social Marketing Concept
(c) Product Concept of Marketing
(d) Selling Concept of Marketing

Q4: According to the Selling Concept of Marketing, what is needed to make sales?
(a) High-quality products
(b) Competitive pricing
(c) Aggressive sales efforts
(d) Extensive advertising

Q5: Which marketing concept revolves around understanding customer needs and delivering products more effectively and efficiently than competitors?
(a) Profit Concept of Marketing
(b) Modern Marketing Concept
(c) Social Marketing Concept
(d) Production Concept of Marketing

True or False

Q1: True or False: The Production Concept of Marketing emphasizes improving production and distribution activities to attract consumers.

Q2: True or False: The Product Concept of Marketing assumes that as long as the product is good and reasonably priced, it will not require any marketing effort.

Q3: True or False: The Selling Concept of Marketing suggests that goods can be sold without promotional efforts.

Q4: True or False: The Profit Concept of Marketing emphasizes that profit generation is primarily the responsibility of the production function.

Q5: True or False: The Modern Marketing Concept has shifted the emphasis from product to customer, making customer satisfaction a top priority.

Short Answer Questions

Q1: Explain why the barter system was a primitive form of exchange and how it contributed to the development of modern marketing.

Q2: Describe the key principles of the Production Concept of Marketing and explain when it is most relevant for businesses.

Q3: Contrast the Selling Concept of Marketing with the Modern Marketing Concept. How do these concepts differ in their approach to marketing?

Q4: Explain the significance of the Profit Concept of Marketing and how it influences the relationship between marketing and production functions within an organization.

Q5: How does the Modern Marketing Concept transform the market from a "seller's market" to a "buyer's market"? Provide examples to illustrate this transformation.