Worksheet: Basic Marketing Concepts - 3 | Commercial Applications - Class 6 PDF Download

Fill in the Blanks

Q1: Marketing management involves decision making regarding pricing, publicity, distribution, and after-sales service based on the needs, wants, tastes, and fashions of ________________.

Q2: Marketing management represents the professionalization of exchange relationships and consists of principles for improving the effectiveness of ________________.

Q3: The societal approach to the study of marketing focuses on the interactions between environmental factors (sociological, cultural, political, legal) and marketing decisions, emphasizing their impact on the well-being of ________________.

Q4: In the commodity approach, the study of marketing centers around a specific ________________ chosen for analysis.

Q5: The systems approach to marketing emphasizes the analysis of marketing flows and communication, recognizing the interconnections among the components of a marketing ________________.

Multiple Choice Questions (MCQ)

Q1: What is the primary focus of the institutional approach to the study of marketing?
a) Marketing flows and communication
(b) Decision-making processes
(c) Middlemen and facilitating agencies
(d) Societal well-being

Q2: Which approach to marketing examines the interactions between environmental factors and marketing decisions?
(a) Commodity Approach
(b) Functional Approach
(c) Societal Approach
(d) Managerial Approach

Q3: In the functional approach, what is the primary emphasis?
(a) Specific commodities
(b) Decision-making processes
(c) Marketing flows
(d) Repetitive functions

Q4: What is the focus of the systems approach to marketing?
(a) Specific commodities
(b) Middlemen and facilitating agencies
(c) Marketing flows and communication
(d) Decision-making processes

Q5: Which approach to marketing considers marketing as the "business of buying and selling"?
(a) Commodity Approach
(b) Functional Approach
(c) Managerial Approach
(d) Institutional Approach

True or False

Q1: True or False: Marketing management focuses on adapting business to a changing ecosystem.

Q2: True or False: The commodity approach examines the functions performed by various marketing agencies.

Q3: True or False: The managerial approach to marketing focuses on the decision-making process at the level of a firm.

Q4: True or False: The systems approach to marketing primarily considers the role of middlemen in the distribution of goods.

Q5: True or False: The societal approach to marketing emphasizes profit attainment and growth as its primary goals.

Short Answer Questions

Q1: Describe the key focus of the functional approach to the study of marketing and provide an example of a repetitive function in marketing.

Q2: Explain how the managerial approach to marketing differs from the functional approach, particularly in terms of its scope and focus.

Q3: Provide an overview of the societal approach to the study of marketing, highlighting its main emphasis and what sets it apart from other approaches.

Q4: Explain the key focus of the commodity approach to the study of marketing and provide an example of a commodity that could be analyzed using this approach.

Q5: Describe the systems approach to marketing and its emphasis on the analysis of marketing flows and communication. Provide an example of how this approach can be applied to a business context.